Gka Marketer

Job SummaryThe Global Key Account Marketer for Food Ingredients will manage the marketing efforts globally to drive growth at GKA’s by identifying opportunities, delivering insights and perspectives on market trends and dynamics, providing strategic thinking, defending business, and building long term strategic relationships.

A key expectation of this role will be to clearly define the value proposition for the customer in a compelling way, and navigate the internal organization, engaging with stakeholders to secure resources to deliver on opportunities. This requires strong influence management and communication skills to ensure alignment and focus on customer requests, as well as ensuring adequate support will be provided from all functions. This role requires strong ability to prioritize needs, focusing on the most impactful areas as customer requests fluctuate and projects evolve, escalating to gain support if needed.

Preferred skills, knowledge and experience:
Creativity and innovation- Willing to take risks and try new approaches and ideas.- Think out of the box to find new approaches & achieve results.- Challenge the status quo and bring new perspectives.

Ability to both think holistically and execute on details- Willingness to be hands on to get things done.- Ability to step back and look at the bigger picture.- Anticipate changing situations & adapt strategies as needed

Ability to work under pressure- Time management- Prioritize and say NO when appropriate- Delegate- Manage stakeholders’ expectations

Business Development- Financial and Business Acumen to build business cases to profitably grow the business.- Strategic thinking to identify untapped opportunities.- Strong data analysis and interpretation.

Project management- Globally manage complex projects under tight deadlines: Demonstrated ability to set clear direction, develop plans, milestones, RACI, highlight risks and track progress to leadership.

Required training, education and experience:
- Bachelor’s in Marketing, Business or Economics, MBA Preferred- B2B Marketing or Account Based Marketing Experience - 10 years of experience focusing on customer facing marketing roles- Understanding of B2B business and/ or food sector- Demonstrated experience in value selling, understanding customer needs, and project/pipeline generation.- Experience in international roles and/or multicultural environments

Strong understanding of marketing strategies- Strong understanding of marketing strategies, research, approaches and measuring impact.- Leverages consumer and market insights to create strategies and solution.- Understand and interpret market dynamics, consumer drivers, customer landscapes, and competitive environment.

Strong communication and presentation skills- Able to prepare, create & deliver interactive presentations that engage the customers and highlight how IFF adds value and is able to solve their challenges.- Create new approaches, tools and creative executions to deliver uncommon customer experiences

Customer centric mindset- Partner with GKA Leaders to understand how marketing can contribute to business objectives.- Collaborate across functions & regions to customize the approach to fit customer needs.- Leverages consumer and market insights to create strategies and solutions that fit customer needs.

Lead through influence- Strong teamwork and interpersonal skills; ability to- communicate and persuade at all management levels and thrive in a cross-functional, matrixed environment.- Strong capabilities in relationship building, relationship management and influence skills.- Demonstrated ability to create a vision/ set clear direction & convince others to contribute to make it happen

Major accountabilities:
30%- Top-to-Top and R&D Strategic Partnership meetings- Develop the agenda & align expectations.- Collaborate with other functions & drive the execution- Follow up actions and projects to drive growth

15-20%- Proactive opportunities to partner.- Define the opportunity together with Sales team & IC&D- Align with customer on expectations.- Build the story, value proposition & drive execution.

10-15%- Stay connected with regional & global marketing & innovation teams.- Being informed of what innovations, new launches, category growth initiatives regionally & globally to make relevant recommendations to strategy.- collaborate with GKA & functional leaders to identify which innovations and initiatives are most relevant for their account to drive strategic growth, develop plan and execute.- Share knowledge and best practices among GKAs

15%- Global trends & capabilities requests- Create innovative tasting demos with IC&D- Travel (if needed) & present to the customer

5-10%- GKA Account Plans; structure, storytelling & market/consumer insights- Support GKA key growth opportunities, like sustainability or biotechnology- Highlight GKA needs to the marketing organization to support growth

5-10%- Provide marketing support to must w