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Heydude: Brand Marketing Manager

3 maanden geleden

Hoofddorp, Nederland Crocs, Inc. Global Jobs Voltijd

**Become part of the HEYDUDE Family and work in a unique environment with a 'startup dynamic' under the umbrella of a fast growing and solid global brand.**

**Become a DUDE**

HEYDUDE crafts comfortable, versatile, and accessible footwear and accessories. Founded in Italy in 2008, HEYDUDE pays diligent attention to detail, and a passion for outstanding craftsmanship into every pair of HEYDUDE shoes. HEYDUDE believes its innovative, ultra-light comfort and casual, yet versatile style is a winning combination. In February of 2022, Crocs, Inc. acquired HEYDUDE, a casual footwear brand with very high growth and high profit. This acquisition not only adds an outstanding brand to the Crocs portfolio, but will provide a wealth of opportunity for teamwork, career growth, and best practice sharing across the two brands.

**Introduction on the role**:
Elevate the HEYDUDE brand experience as a Brand Marketing Manager. This role is a unique opportunity to play a pivotal role in shaping and amplifying the global impact of HEYDUDE. Reporting to the Senior Brand Marketing Manager HEYDUDE International, you will lead the charge in crafting and executing innovative brand marketing strategies that resonate with HEYDUDE's diverse and passionate audience.

In this role, you'll develop, execute and report on strategic brand marketing plans for direct markets, including the UK, Germany, France, India, and Australia. You'll also provide Brand Marketing guidance, and support to distributor partners in Europe, the Middle East, Africa, Asia, and Latin America.

As a steward of the HEYDUDE brand, you will draw on your expertise in analyzing consumer behavior to deeply understand our audience, c to help build the brand identity that reflects our values and resonates across diverse markets. Your knowledge and experience in digital platforms, media planning, influencer marketing, storytelling, PR, and brand partnerships will be crucial in driving the brand's presence across various channels and markets. Additionally, your skills in market segmentation, industry trends, and competitor analysis will guide strategic decisions to ensure HEYDUDE gets established at the forefront of the footwear industry.

**What will you do?**
- Collaborate with cross-functional teams to craft and implement regionally relevant brand strategies aligned with HEYDUDE's identity.
- Develop comprehensive local strategies to elevate brand awareness and affinity among diverse consumer segments.
- Utilize consumer insights and data analytics to optimize campaign performance and adjust tactics as needed.
- Coordinate the execution of cross-channel brand activations, ensuring alignment with overall brand objectives.
- Monitor and analyze campaign metrics, including engagement rates and conversion rates, implementing data-driven optimizations for continuous improvement.
- Together with Sr Brand Marketing Manager, lead the planning and execution of digital marketing initiatives, including campaigns, content creation, and community engagement, across various platforms such as Meta, TikTok, and YouTube.
- Develop comprehensive digital marketing strategies aligned with INTL brand objectives, ensuring consistency and effectiveness across different digital channels.
- Collaborate with the Digital Marketing team to optimize HEYDUDE's online presence, ensuring alignment with overall brand messaging and objectives.
- Stay updated on digital trends, algorithms, and emerging technologies to leverage new opportunities and maintain a competitive edge in the digital landscape.
- Analyze digital marketing performance metrics, including engagement rates, conversion rates, and ROI, and use data-driven insights to optimize campaigns and strategies.
- Provide guidance on digital marketing tools and technologies, ensuring the adoption of best practices and innovation in digital media planning.
- Work closely with the Global HEYDUDE PR to create a streamlined process for building the International Brand Communications framework, sharing seasonal information, reporting, and sharing best practices across regions.
- Develop and execute comprehensive local PR plans for brand initiatives, ensuring alignment with overall brand strategy.
- Plan and execute special events, like product launches, and other PR-related activities.
- Manage the day-to-day operations of PR agencies, including the coordination of seasonal samples, press days, and necessary PR materials.
- Provide guidance and support to PR agencies to ensure brand consistency and effective communication.
- Implement measurement and reporting mechanisms to track the impact of PR activities and adjust strategies accordingly.
- Identify and cultivate strategic partnerships with influencers and content creators that align with HEYDUDE's brand identity and values.
- Collaborate closely with influencer marketing agencies on a day-to-day basis, providing clear direction, guidance, and support to ensure successful influencer partnerships.
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