Senior Brand Manager NL

7 dagen geleden

Amsterdam, Noord-Holland, Nederland Travix Voltijd
About Travix

Travix is a leading global online travel agency operating with five brands: CheapTickets, Vliegwinkel, BudgetAir, Flugladen, and Vayama. In 2020, we became part of the Group family, one of the largest online travel companies in the world. Our purpose is 'the next journey at your fingertips,' which applies to both our customers and employees. We bring together passionate people, global partners, and an innovative platform to deliver the best end-to-end booking experience.

Job Purpose

We're seeking a highly skilled Senior Brand Manager to join our dynamic Marketing team. As the proud brand owner of our key brands, you'll be responsible for making them household names in the NL market and driving commercial engines like a boss.

Key Responsibilities
  • Develop and execute marketing calendars and campaigns to increase awareness, reach, and traffic.
  • Develop and manage media strategies and media agencies to increase awareness, reach, and traffic.
  • Plan and execute promotional campaigns, including flash sales, discount vouchers, and special offers, to increase online sales.
  • Identify region-specific customer needs and friction points and take actions to address them effectively.
  • Ensure consistent brand content across all NL touchpoints.
  • Build and maintain a strong social media presence across Instagram, Facebook, and TikTok.
  • Collaborate with cross-functional teams to optimize social and newsletter performance and product and content pages.
  • Set and monitor key performance indicators (KPIs) to evaluate NL initiatives effectively and make data-driven decisions.
  • Stay informed on market trends, e-commerce tools, competitor activities, and the travel industry to stay ahead in the market.
Requirements
  • Master's degree in Marketing or a related discipline.
  • 6+ years' experience in a similar role in (Trade) Brand/Campaign Marketing in the Netherlands, preferably in the travel/air industry, FMCG, or scale-up.
  • Solid digital marketing experience in Brand, Campaigns, social media management, and email.
  • Customer-centric mindset and creative and conceptual thinking.
  • Strong analytical skills to interpret data and formulate actions.
  • Excellent communication and collaboration skills.
  • Entrepreneurial spirit and willingness to learn new tools and best practices.
  • Excellent verbal and written communication skills in both English and Dutch.
What We Offer
  • Hybrid work flexibility with a minimum number of days in office to foster collaboration and meet team needs.
  • Opportunity to work up to 3 months from abroad (depending on job function).
  • 30.5 days of paid leave, allowing for plenty of time to enjoy travels.
  • Flat hierarchy where your voice can be heard, welcomed, and appreciated at all levels in the organization.
  • Diverse and multicultural working environment with over 50 different nationalities.
  • Company-sponsored volunteer day to give back to the community and make a positive impact together.
  • Internal development courses to keep learning and growing.
  • Amazing benefits, including covered travel costs, ClassPass subscription/membership, and bike plan.
  • Discover our Bijlmer Arena office in Amsterdam, surrounded by a vibrant cultural scene, diverse lunch options, and easy connections to Amsterdam Central Station.
  • Free fruit, healthy snacks, team drinks, and company events.

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