CRM Manager Acquisition

1 dag geleden


Amsterdam, Noord-Holland, Nederland PVH Voltijd
Drive Customer Engagement and Growth

As a CRM Manager Acquisition & Activation at PVH, you will play a pivotal role in building and nurturing strong customer relationships by enhancing personalized member experiences. This team is crucial to the Direct-to-Consumer (DTC) organization, focusing on customer data, engagement, and loyalty initiatives to drive brand growth and success.

Key Responsibilities:
  • Analyze CRM member behavior to extract actionable insights and craft marketing plans to attract new members while delivering exclusive value propositions.
  • Collaborate closely with key partners in EU markets to execute membership marketing strategies and monitor campaign performance.
  • Disseminate key learnings throughout the region to enhance our membership offerings and activations continually.
  • Develop comprehensive marketing plans with key stakeholders, including omnichannel, CK retail, and CK E-commerce teams.
  • Brief internal creative agency, media partners, and other stakeholder functions on deliverables to achieve marketing plan goals.
  • Work closely with omnichannel and local retail teams to drive consumer acquisition and identification.
  • Recap and measure results, sharing learnings decks across the organization for best practice sharing and continued learning.
Requirements:
  • 6-10 years of experience in a high-paced, international setting, preferably with a global premium fashion or retail brand.
  • Strategic, analytical, creative, and excellent communication skills.
  • Deep understanding of CRM and consumer segments, with experience in measuring consumer engagement and improving core KPIs.
  • Experience in marketing activations, including global/local content creation, exclusive/local events, and product offers that drive member engagement and purchases.
  • Fluency in English (both verbal and written).
What We Offer:
  • Hybrid setup and working hours that suit you.
  • Meeting-free Fridays, work from anywhere 4 weeks a year, 25 days of paid holidays, mental health days, parental leave, home office allowance, commuting allowances, employee assistance programs, and pension schemes.
  • Exclusive onsite gym and fitness classes, personal training, meditation studio, sports clubs, in-house physio, and access to nutritional and wellbeing programs.
  • Extensive food and beverage offerings, top-notch restaurant, barista coffee bars, sky bar, monthly social events, weekly Thursday drinks, game nights, and campus-themed activities.
  • Develop your career with PVH University, curating and delivering training programs for continuous professional and personal growth.
  • Stay connected to our brands, Calvin Klein and Tommy Hilfiger, and be part of seasonal market launches, sample sales, and receive employee discounts.

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