European Paid Media Strategist

1 maand geleden


Arnhem, Gelderland, Nederland Specialized Europe B.V. Voltijd
Job Title: European Paid Media Strategist

About the Role:

As a European Paid Media Strategist at Specialized Europe B.V., you will be responsible for developing and executing digital paid media strategies across display, video, and social media campaigns for Europe. You will work closely with the European Digital Marketing Lead to oversee the workflow and multiple connection points to the rider.

Key Responsibilities:

* Execute display and affiliate campaigns to increase profitable traffic growth on Specialized.com
* Implement campaigns in our tools (DSP, affiliate platforms) and continually optimize on defined campaign metrics
* Responsible for programmatic prospecting and retargeting ad spend with a focus on performance metrics such as CPC, ROAS, etc.
* Collaborate with other teams, like marketing, to ensure brand consistency and optimize creative assets, landing pages, and ad copy
* Collaborate with agencies and other vendor partners to ensure we remain up-to-date regarding digital ads landscape
* Work closely with the Brand team to execute brand and awareness campaigns on digital media
* Stay up-to-date with current technologies and trends in social media, design tools, and applications
* Work with the Digital Analytics team to drive testing, reporting, optimization, and analysis on channel performance to identify key levers and opportunities for improvements

Requirements:

* 3+ years of hands-on experience in digital marketing, specifically in display platforms (granular optimization and execution experience necessary)
* Demonstrable skills and knowledge of Google ads, DV360, Campaign Manager 360, and Meta ads, Affiliate platforms, with the ability to hit the ground running on day 1
* Extensive Google Analytics experience
* Comfortable with the rapid evolution of technology and excited to continue to develop and enhance your knowledge, skills, and experience
* Strong interpersonal and communications skills
* Ability to think creatively and analyze data while facing ambiguity and uncertainty
* High level of energy, passion, and enthusiasm for outdoor lifestyle in general
* Enthusiastic, highly motivated self-starter with a strong work ethic and an intense focus on achieving results
* Strong organizational skills and team player
* Experience selling physical goods, as opposed to digital services, is preferred

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