Marketing and Events Strategist

4 dagen geleden

Amsterdam, Noord-Holland, Nederland Informa PLC Voltijd
Company Overview

Informa PLC is a global business-to-business events and exhibitions company. We connect people, places and industries through our portfolio of brands.

Job Title: Marketing and Events Strategist

Salary: £55,000 - £65,000 per annum (dependent on experience)

Job Description

We are seeking an experienced Marketing and Events Strategist to join our dynamic marketing team at Informa PLC. The successful candidate will play a key role in the growth of our events and develop a deep understanding of our audience.

Responsibilities
  • Develop the attendee marketing strategy for Pharmapack Europe
  • Ensure brand messaging is consistent across all attendee communications
  • Understand our audience, analyse user behaviour and develop personas
  • Deliver an exciting marketing campaign that engages our audience and exceeds goals
  • Create engaging copy and content to engage key audiences
  • Test campaign activity and messaging to continuously improve
  • Analyse campaign performance to improve campaigns
  • Manage the marketing budget and a marketing executive
  • Report on marketing KPIs
Requirements
  • Experience of using marketing automation technology (preferably Eloqua)
  • Experience of working with databases and data selection/management software
  • Experience of managing social media through scheduling platforms such as Hootsuite and experience of social media listening and sentiment analysis
  • Experience of working with CMS platforms (preferably Adobe Experience Manager)
  • Experience of marketing analytics and reporting platforms (Google Analytics/Adobe or others)
  • Experience of leading a team and managing budgets
  • A great understanding of & experience of digital (PPC, SEO, online advertising)
Benefits
  • Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive and most of us balance time in the office with time working remotely
  • Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
  • Broad impact : take up to four days per year to volunteer, with charity match funding available too
  • Career opportunity : the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it's time for the next step, we encourage and support internal job moves
  • Time out : 24 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from (almost) anywhere for up to four weeks a year
  • Get three for one: A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
  • Stay well: Use FiscFree to purchase a gym subscription or a new bike with tax benefits.
  • Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps and more
  • Recognition for great work, with global awards and kudos programmes
  • As an international company, the chance to collaborate with teams around the world

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