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Digital Analytics Manager

1 maand geleden

Amsterdam, Noord-Holland, Nederland Adidas Voltijd

Unlock the Power of Consumer Insights

As a Manager Digital Analytics at Adidas, you will be at the forefront of driving business decisions with data-driven insights. Join our EU Analytics team and contribute to shaping the future of consumer engagement, loyalty, and sales.

About the Role

As a key member of the EU Consumer Insights team, you will dive deep into the Consumer Sciences database to uncover insights on the impact of our membership program and communications on consumer behavior. Your expertise in data analysis and visualization will enable you to create actionable recommendations for business stakeholders.

Key Responsibilities

  • Develop and implement data-driven solutions to drive business growth and consumer engagement
  • Collaborate with cross-functional teams to ensure alignment and completion of projects
  • Define and develop KPI frameworks for consumer profiling and lifecycle analysis
  • Translate business requirements into analytical needs and vice versa
  • Support the Consumer Engagement, Membership, and eCom Trading teams in setting up performance measurements using digital analytics

Requirements

  • University degree in Analytics, Marketing, Business, or equivalent
  • Minimum 4 years of experience in Analytics, preferably in a brand environment
  • Experience with digital marketing and eCommerce
  • Strong project management skills and excellent communication skills
  • Proficiency in SQL, Python, and data visualization tools (Tableau, Power BI, etc.)

What We Offer

  • A dynamic and innovative work environment
  • Opportunities for professional growth and development
  • A competitive salary and benefits package

Join Our Team