Executive Brand Strategist Heinz

1 week geleden

Amsterdam, Noord-Holland, Nederland The Kraft Heinz Company Voltijd
About the Position

We are seeking an Executive Brand Strategist to lead the brand strategy for Heinz in the Benelux region, encompassing both retail and away-from-home markets. This role is critical for Kraft Heinz as you will be responsible for defining the future strategy of Heinz within our BU, driving excellence in execution, and influencing our EPDM innovation strategy and roadmap that fits for Benelux.

Key Responsibilities
  • Lead the development of the brand strategy for Heinz in the Benelux region, focusing on retail and away-from-home markets.
  • Define innovation opportunities and roll-out strategies for local market implementation.
  • Develop communications strategies and plans to effectively land the brand in culture, collaborating with regional (EPDM) Heinz brand teams and assessing relevant factors for the Benelux region.
  • Create a brand-building strategy for away-from-home markets to activate the brand front-of-house (consumer-facing).
  • Conduct consumer insight analysis and identify key needs.
  • Prepare 3-year strategies and country annual plans in collaboration with category teams.
  • Evaluate competitive activities and monitor market trends.
  • Maintain tight control over allocated marketing budgets.
  • Serve as daily manager for one direct report.
  • Support the marketing director in driving marketing transformation through thought leadership on capability building, creativity, inspirational sessions, and team engagement.
About You

We're looking for a candidate with a master's degree and 6+ years of experience in FMCG marketing, demonstrating strong functional knowledge. Your background should include experience in the innovation process, fluency in English and Dutch, and previous management experience. Additionally, you must have excellent communication skills, analytical thinking, result-driven attitude, high-pressure tolerance, and teamwork capabilities.

What We Offer
  • A competitive salary: €120,000 - €150,000 per annum, depending on your level of experience and qualifications.
  • A fast-paced work environment with ample opportunities for growth and professional development.
  • An attractive benefits package, including health insurance, pension plan, and flexible working hours.
  • The chance to work with a dynamic team and contribute to the success of a leading global company.
  • Access to cutting-edge tools and technologies to enhance your productivity and efficiency.

  • Strategic Brand Manager for Heinz

    4 weken geleden

    Amsterdam, Noord-Holland, Nederland The Kraft Heinz Company Voltijd

    About the RoleWe are seeking a talented and ambitious individual to fill the role of Senior Brand Manager for Heinz, a leading brand within The Kraft Heinz Company.Key Responsibilities:Lead the brand strategy for Heinz in the Benelux region, encompassing both Retail and Away-from-Home channels.Define and execute innovation opportunities to drive growth in...

  • Global Culinary Activation Strategist

    3 weken geleden

    Amsterdam, Noord-Holland, Nederland The Kraft Heinz Company Voltijd

    Job SummaryAs a Global Culinary Activation Strategist at The Kraft Heinz Company, you will be responsible for aligning strategic agendas between our AFH culinary and commercial teams globally.Main ResponsibilitiesEnsure alignment of strategic agenda between our AFH culinary & commercial teams globallyAlign best in class routines between commercial and...

  • Global Net Zero Sustainability Strategist

    1 week geleden

    Amsterdam, Noord-Holland, Nederland The Kraft Heinz Company Voltijd

    About the RoleWe are seeking a highly skilled Global Net Zero Sustainability Strategist to join our team at The Kraft Heinz Company.

  • Brand Strategist

    4 weken geleden

    Amsterdam, Noord-Holland, Nederland Ogilvy Voltijd

    About the RoleWe are seeking a highly skilled Brand Strategist to join our team at Ogilvy. As a Brand Strategist, you will be responsible for developing and implementing strategic plans to help our clients achieve their business goals.Key ResponsibilitiesDevelop and execute strategic plans to drive business growth and profitability.Conduct market research...

  • Senior IT Strategist

    1 maand geleden

    Amsterdam, Noord-Holland, Nederland The Kraft Heinz Company Voltijd

    Job SummaryThe Kraft Heinz Company is seeking a Senior IT Strategist to lead the Data Engineering organization. This role will be responsible for implementing short and long-term strategies to enable the organization.Key ResponsibilitiesProvide technical expertise in data architecture, data management, data quality, data governance, and data...

  • Brand Strategist

    4 weken geleden

    Amsterdam, Noord-Holland, Nederland Ruwer Voltijd

    Bij Ruwer zijn we op zoek naar eenBrand Strategist om zich te verdiepen in strategisch design denken en te inspireren het team om de grenzen van design en gebruikerservaring te verleggen.Een geschikte kandidaat heeft minimaal 5 jaar ervaring binnen een bureau of in-house design team. Hij/zij bent een creatieve denker met een scherp oog voor de nieuwste...

  • Brand Strategist Stagiair

    4 weken geleden

    Amsterdam, Noord-Holland, Nederland TBWA\NEBOKO Voltijd

    Over New Growth StrategiesJB Analytics is op zoek naar een creatief en doordachte stagiair om ons team te versterken. Als brand strategist stagiair zul je je richten op het creëren van een onderscheidende positionering voor organisaties. Je zult werken aan het ontwikkelen van een scherpe strategie en een cultuur die aansluit op deze positionering en...

  • Chief Brand Communications Strategist

    2 weken geleden

    Amsterdam, Noord-Holland, Nederland Optiver Voltijd

    Are you a seasoned communications professional with a passion for strategic branding and a talent for crafting impactful messages? Do you excel in fast-paced, international environments and thrive on collaboration and innovation?Optiver is a tech-driven trading firm and leading global market maker. As one of the oldest market making institutions, we are a...

  • Chief Data Architecture Strategist, IT Division

    2 weken geleden

    Amsterdam, Noord-Holland, Nederland The Kraft Heinz Company Voltijd

    The Kraft Heinz Company is seeking a Chief Data Architecture Strategist to lead the implementation of short and long-term data engineering strategies. This position involves providing technical expertise in data architecture, management, quality, governance, and engineering.Key Responsibilities:Develop and execute data engineering strategies to enable...

  • Sustainable Energy Brand Strategist

    7 dagen geleden

    Amsterdam, Noord-Holland, Nederland Vandebron Voltijd

    Company Overview">Vandebron is a pioneering energy company that aims to transform the energy landscape by connecting consumers directly to local, green energy producers. With a strong focus on sustainability and innovation, we are seeking an experienced Sustainable Energy Brand Strategist to join our team.">About the Role">We offer a competitive salary of...

  • Quality Assurance Strategist

    1 maand geleden

    Amsterdam, Noord-Holland, Nederland Brand New Day Voltijd

    Job Title: Quality Assurance StrategistAbout the Role:We are seeking a highly skilled Quality Assurance Strategist to join our team at Brand New Day. As a key member of our organization, you will be responsible for driving excellence in software quality across teams and departments.Key Responsibilities:Strategic Leadership: Define and implement KPIs to track...

  • Senior Manufacturing Financial Strategist

    7 dagen geleden

    Amsterdam, Noord-Holland, Nederland The Kraft Heinz Company Voltijd

    We are seeking an experienced and ambitious Senior Manufacturing Financial Strategist to join our team at The Kraft Heinz Company.Job SummaryThe Senior Manufacturing Financial Strategist will be responsible for driving financial performance and management of a team within the Europe, Pacific and Developing Markets (EPDM) business unit.About the PositionYou...

  • Business Analyst Intern for AI Workflow Implementation

    7 dagen geleden

    Amsterdam, Noord-Holland, Nederland The Kraft Heinz Company Voltijd

    About Kraft HeinzKraft Heinz is a leading food company that offers a wide range of products and brands. We are committed to delivering high-quality products and services to our customers.

  • Senior Communications Strategist

    2 weken geleden

    Amsterdam, Noord-Holland, Nederland Edelman Voltijd

    At Edelman, we partner with businesses and organizations to evolve, promote and protect their brands and reputations. We're seeking a highly experienced Senior Communications Strategist to join our team in Amsterdam and drive meaningful conversations for ambitious brands.

  • Marketing Executive

    4 weken geleden

    Amsterdam, Noord-Holland, Nederland ABN Amro Voltijd

    Job Title: Marketing ExecutiveAs a Marketing Executive at our company, you will be responsible for developing and implementing effective marketing strategies to drive brand growth and customer engagement. Key responsibilities include creating and executing marketing campaigns, analyzing market trends, and collaborating with cross-functional teams to achieve...

  • Procurement Opportunities at Kraft Heinz

    2 weken geleden

    Amsterdam, Noord-Holland, Nederland The Kraft Heinz Company Voltijd

    Kraft Heinz is a global food company with a rich heritage and a passion for innovation. As a Procurement Intern, you will be an integral part of our team, responsible for supporting the procurement functions and contributing to the success of our business.Job DescriptionWe are seeking a highly motivated and enthusiastic individual to join our team as a...

  • Brand Strategist

    1 maand geleden

    Amsterdam, Noord-Holland, Nederland VML Voltijd

    Job Description:As a Brand Strategist at VML, you will play a pivotal role in shaping the brand strategies for our diverse portfolio of clients. This involves developing and positioning brands to align with their objectives, anticipating market trends, and creating cohesive strategies that address client goals and challenges.Key Responsibilities:Develop and...

  • Global Key Account Strategist

    1 maand geleden

    Amsterdam, Noord-Holland, Nederland AFF Recruitment & Executive Search Voltijd

    Job SummaryWe are seeking a seasoned Global Key Account Strategist to join our team at AFF Recruitment & Executive Search. As a key member of our organization, you will be responsible for managing and growing our most strategic accounts in the food ingredients sector.Key ResponsibilitiesDevelop and execute strategic account plans to drive business growth and...

  • Brand Portfolio Strategist GDF and Nordics

    3 weken geleden

    Amsterdam, Noord-Holland, Nederland Heineken Voltijd

    Job DescriptionAs a Brand Portfolio Strategist GDF and Nordics, you will be responsible for developing and implementing brand plans and innovations for the entire HEINEKEN portfolio in GDF markets, Nordic markets through our strategic partners to drive sustainable value and volume growth.Key Responsibilities:Brand Plan Creation & ExecutionCollect and analyze...

  • Digital Content Strategist

    2 weken geleden

    Amsterdam, Noord-Holland, Nederland Colgate-Palmolive Voltijd

    About the RoleWe are seeking a highly skilled Digital Content Strategist to join our team. The ideal candidate will be responsible for working with our agency on maintaining search functionality and overall user experience on our brand websites.