Digital Activation Director

3 weken geleden

Amsterdam, Noord-Holland, Nederland TP Vision Voltijd
About TP Vision

TP Vision is a pioneering consumer electronics company specializing in audio-visual digital entertainment. The organization focuses on developing, manufacturing, and marketing Philips-branded TV sets in Europe, Russia, the Middle East, South America, India, and selected countries in Asia-Pacific. We combine the innovative Philips brand heritage with our design expertise, operational excellence, flexibility, and speed to bring high-quality TV sets to the market.

Scope and Responsibilities
  1. Translate business and marketing objectives into digital strategies implemented across paid media platforms (such as paid social, programmatic, search, etc.) with a strong focus on marketing performance of the media investment.
  2. Define and advise online teams in countries on the best practices and provide support.
Key Responsibilities
  • Develop and maintain campaign strategy with a strong focus on increasing consideration and preference.
  • Drive strategy and manage activities for always-on paid search and social media.
  • Create and develop media briefs, manage agencies in the execution of digital media campaigns.
  • Define KPIs and targets, monitor and track performance, push continuous optimization, capture learnings.
  • Budget management, define and distribute reporting, best practices sharing.
  • Review new technologies and keep the company at the forefront of developments in campaign management.
  • Work closely with key stakeholders (marketing/product team, agencies, and country organizations).
What We Offer
  1. A new, full-time position with flexible working opportunities (from our refurbished European HQ office in Amsterdam, opposite to Amstel station and from home).
  2. Competitive reward package.
  3. An interesting, dynamic, challenging, and fast-moving international working environment.
  4. Joining a team-minded and inspiring European Marketing team.
  5. Opportunity to further develop and strengthen broad skills, knowledge, and network.
Requirements
  • Bachelor's Degree and above.
  • Minimum 5 years of experience in digital Media planning/Buying on client or agency side, preferably in a multicultural global corporate setting.
  • Experience managing PPC, SEA, display, SEO, social media, and affiliate programs.
  • A solid affinity with consumer goods.
  • Strong understanding of current online marketing concepts, tactics, and best practice.
  • Expert in the requirements/standards on what online content should be.
  • Understanding of the latest consumer electronic products/trends.
  • Excellent command of English language (written and verbal).
  • Ambitious, pro-active digital native.
  • Experience with marketing tracking tools and data management platforms.

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