Digital Customer Experience Manager
6 dagen geleden
This is an exciting opportunity to join our team as a Digital Customer Experience Manager and drive the success of our customers through intelligent campaigns and personalized customer journeys.
We are seeking a highly skilled professional with a strong background in data analysis, segmentation methodologies, and A/B testing. As a Digital Customer Experience Manager, you will be responsible for developing and optimising campaigns that trigger customer purchase behaviour and enhance customer lifetime value.
Your key objectives will include:
- Developing and optimising intelligent campaigns and personalised customer journeys to drive customer purchase behaviour and enhance customer lifetime value;
- Optimising customer base segmentation to serve the right message to the right consumer at the right time;
- Analysing data to enhance your understanding of our customers and deliver insights that drive personalised experiences;
- Creating advanced segmentations using SQL to ensure we send the right message to the right customer;
- Evaluating existing and new campaigns, measuring campaign performance, A/B testing, and optimising communications across channels;
- Staying up-to-date with CRM industry best practices and advocating for innovation and experimentation within the CRM teams and other internal stakeholders;
- Maintaining a sharp eye on customer needs and preferences.
As a Digital Customer Experience Manager, your typical day could involve discovering new issues on customer retention in Germany and organising a brainstorm session with the team to decide on possible strategies.
The content team would provide you with content for a plan, and you would set up the campaign, seeing increased open rates, double click rates, and engagement data. You would then build a dashboard based on the engagement data and order behaviour, noticing that the campaign led to a 12% decrease in churn for a specific group of customers.
You would deep-dive into that group of customers to identify any interesting patterns in their churn behaviour, sharing your insights with the team to work on a long-term approach.
What we offer:We are offering a competitive salary of approximately £60,000 - £80,000 per annum, depending on experience, plus a range of benefits including health insurance, pension scheme, and generous holiday allowance.
You will also have the opportunity to work in a dynamic and fast-paced environment, collaborating with a talented team of professionals who share your passion for delivering exceptional customer experiences.
If you are a motivated and experienced professional looking for a new challenge, please submit your application.
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