CRM Loyalty Lead
4 maanden geleden
Job Purpose
The CRM/ Loyalty Lead plays a pivotal role in the development of a new loyalty program for a leading global online travel agency. Are you passionate about building strong relationships with customers and driving loyalty through innovative programs? Do you thrive on developing strategies that keep customers coming back for more? If so, this opportunity is for you
As the CRM/ Loyalty Lead, you'll be instrumental in developing and implementing a new loyalty program aimed at enhancing customer retention and engagement across markets.
Key goals:
Set-up, Develop and Execute a comprehensive loyalty program aligned with business objectives and customer needs, which makes our customers come back for more. Collaborate with cross-functional teams to define program features and benefits Design and implement targeted campaigns and initiatives to drive loyalty and returning customers, and minimize Churn Establish and track key KPIs to monitor and optimize effectiveness and spendKey Responsibilities
Lead the development of a new global loyalty program Kick start initiatives to already start improving retention and decreasing churn rate across global markets Analyze the customer base to develop a clear view per brand/ affiliate: where are the customers; how loyal are they; what triggers them for upsell/ to buy again Keep track of CRM key performance indicators as retention and churn rate Work closely with the Brand, Performance, Product and Data team as well the local marketing managers to develop initiatives born out of consumer, market and/ or channel performance insights Guide the CRM Content Lead with content strategies aligned with target audience preferences and brand positioning. Leverage CRM data and insights to personalize customer experiences and communications. Monitor program performance and conduct regular analysis to identify areas for optimization and improvement. Work with the customer at heart, develop attractive content and personalized experiences based on consumer insights Stay informed about industry trends and best practices in loyalty program management.What you bring to the table
Bachelor’s degree in CRM Marketing or related discipline A minimum of 10 years' experience in a similar role in CRM & Loyalty, preferably in travel/air industry, FMCG or scale-up Proven track record of developing and launching successful loyalty programs. Creative mindset with a customer-centric approach. Data-driven mentality and analytical skills are a must Strong stakeholder skills: you’re a connector, build bridges and can clearly present conclusions based on data Excellent verbal and written communication skills in English and DutchWhat you can expect from us
Enjoy the flexibility and life balance of hybrid work, where each team aligns on their minimum number of days in office to foster collaboration and meet the team's needs. Possibility to work up to 3 months from abroad (depending on your job function) 30,5 days of paid leave, so plenty of time to enjoy your travels Flat hierarchy where your voice can be heard, welcomed and appreciated at all levels in the organization - where people can thrive, be creative and ultimately build their own legacy within the company. A diverse and multicultural working environment. Our global team has over 50 different nationalities, and we embrace everyone’s authenticity. A company-sponsored volunteer day, dedicated to giving back to our community and making a positive impact together We have proven to grow people internally and we offer many internal development courses to keep on learning and growing. Amazing benefits, such as covered travel costs, ClassPass subscription/membership and a bike plan. Discover our Bijlmer Arena office in Amsterdam, surrounded by the city's second-largest shopping area, a vibrant cultural scene, diverse lunch options, and just one easy connection away from Amsterdam Central Station. Office amenities include car parking, secure bike storage, a pool table and more. Free fruit, healthy snacks, team drinks and company events.About Travix
Travix is one of the leading global online travel agencies, operating with five brands: CheapTickets, Vliegwinkel, BudgetAir, Flugladen and Vayama. In 2020 we took our next step becoming part of the Trip.com Group family, one of the largest online travel companies in the world, consisting of Trip.com, Ctrip, Skyscanner, Make my Trip and Qunar. Travix currently operates in over 40 countries expanding in 5 continents, so a global mindset comes natural to us. Our purpose is ‘the next journey at your fingertips’ which goes for both our customers and employees. We bring together passionate people, global partners, and an innovative platform to deliver the best end-to-end booking experience for our customers.
Make your career at Travix
At Travix, everyone is welcome. Our global team has over 40 different nationalities and we embrace everyone’s authenticity. We have proven to grow people internally, we are proud of our passionate company culture and we love to dream big. Ever since our company was founded, our aim has been to create a work environment where people can thrive, be creative and ultimately build their own legacy within the company. More now than ever we are at a pivotal moment in our company’s existence: where we are preparing for when the world is ready to travel again. With cutting-edge technology, strong partnerships, a strategic vision and the resources and stability of the Trip.com Group, we provide an international playground where our employees can truly impact the future of travelling.
To accelerate this momentum, we're looking to grow our team. If you share the same values as we do, you are just as passionate and ready to build your own legacy, then there is plenty of room here at Travix.
Ready to start your own Travix journey?
Think you have what it takes? Then, we would love to hear from you.
-
CRM Loyalty Lead
4 maanden geleden
Amsterdam, Nederland Travix Voltijd**Job Purpose** The CRM/ Loyalty Lead plays a pivotal role in the development of a new loyalty program for a leading global online travel agency. Are you passionate about building strong relationships with customers and driving loyalty through innovative programs? Do you thrive on developing strategies that keep customers coming back for more? If so, this...
-
Head of CRM
4 maanden geleden
Amsterdam, Nederland Samsung Electronics VoltijdPosition Summary Role and Responsibilities Your role In this role, you will be responsible for the overarching strategy and performance of all CRM and loyalty initiatives. This includes oversight of strategy development, execution, analysis, budget management, and continuous improvement. You will ensure the optimum use of resources and strategies within...
-
CRM Loyalty Program Manager
2 dagen geleden
Amsterdam, Noord-Holland, Nederland Travix VoltijdJob PurposeThe CRM/Loyalty Lead plays a pivotal role in the development of a new loyalty program for a leading global online travel agency. Are you passionate about building strong relationships with customers and driving loyalty through innovative programs? Do you thrive on developing strategies that keep customers coming back for more? If so, this...
-
CRM Lead
4 maanden geleden
Amsterdam, Nederland ZEEKR EU Voltijd**The Company** We are ZEEKR, built on a decade of European experience. We are a premium electric vehicle and technology solutions brand from Geely Holding Group, one of world’s largest privately held automotive companies. Our goal and vision is to accelerate the shift to fully electrified mobility. We are committed to driving the future of transportation...
-
Strategic Loyalty Program Manager
2 weken geleden
Amsterdam, Noord-Holland, Nederland Vandebron VoltijdAbout the RoleVandebron is seeking a highly skilled Strategic Loyalty Program Manager to join our team. As a key member of our Strategy & Business Development team, you will be responsible for developing and implementing a loyalty program that drives customer retention and acquisition.Key ResponsibilitiesDevelop Strategic Loyalty Program: Conceptualize and...
-
Loyalty Program Strategist
1 week geleden
Amsterdam, Noord-Holland, Nederland Vandebron VoltijdAbout the RoleWe're seeking a talented Loyalty Program Manager to join our Strategy & Business Development team at Vandebron. As a key member of our team, you will play a crucial role in developing and implementing a loyalty program that drives customer engagement and retention.Key ResponsibilitiesConceptualize and develop a loyalty program that aligns with...
-
Loyalty Program Manager
4 weken geleden
Amsterdam, Nederland Vandebron VoltijdAs Loyalty Program Manager you will craft a Loyalty Program that not only creates extremely loyal customers but also attracts new customers._ **Who we are** At Vandebron, we're transforming the energy landscape, steering away from the conventional to champion sustainability. Born in 2014, our journey began with Chapter 1, disrupting the market with a...
-
CRM Marketeer
2 dagen geleden
Amsterdam, Nederland Yacht VoltijdAls CRM Marketeer / Loyalty Marketeer heb jij dé rol waarin marketing en IT samenkomen. Je zorgt voor mooie klantinteracties en bouwt waardevolle relaties op. Dit betekent dat je nieuwe datakoppelingen en processen met developers opzet, customer journeys uitwerkt, bestaande campagnes optimaliseert en inzichten uit data haalt. Wat ga je doen ...
-
Loyalty Program Strategist
6 dagen geleden
Amsterdam, Noord-Holland, Nederland Vandebron VoltijdAbout the RoleWe're seeking a talented Loyalty Program Manager to join our Strategy & Business Development team at Vandebron. As a key member of our team, you will be responsible for crafting a loyalty program that not only creates extremely loyal customers but also attracts new ones.Your ImpactThe Strategy & Business Development team is responsible for...
-
Loyalty Program Manager
4 weken geleden
Amsterdam, Nederland Vandebron VoltijdAs Loyalty Program Manager you will craft a Loyalty Program that not only creates extremely loyal customers but also attracts new customers.Who we are At Vandebron, we're transforming the energy landscape, steering away from the conventional to champion sustainability. Born in 2014, our journey began with Chapter 1, disrupting the market with a transparent...
-
Head of CRM
4 dagen geleden
Amsterdam Centrum, Nederland Tibber VoltijdW_e are Tibber, the energy company that wants you to use less energy. Whaaat? That’s right. We’ll get back to that. Yes, we are by definition an energy company, but we’re more techy than most. How and why you might ask. Well, a third of our employees are actually working on developing products and solutions that can help you use energy in a smarter way...
-
Senior CRM Manager
2 weken geleden
Amsterdam, Noord-Holland, Nederland Just Eat Takeaway VoltijdAbout this role:Key Responsibilities:Develop and optimize targeted marketing campaigns to drive customer engagement and loyalty.Lead the analysis of customer data to inform marketing strategies and improve customer lifetime value.Collaborate with cross-functional teams to design and execute campaigns that meet business objectives.Stay up-to-date with...
-
Director Membership/Loyalty
4 maanden geleden
Amsterdam, Nederland adidas VoltijdDirector Membership/Loyalty - Europe (12 months) Purpose & Overall Relevance for the Organization: Our ambition with our adidas Membership/Loyalty program is to offer our most valuable consumers unique experiences and products across all consumer touchpoints This role will lead Europe’s Membership/Loyalty strategy...
-
CRM Intern
1 maand geleden
Amsterdam, Nederland Cartier Voltijd“By joining this position, you will be part of a dynamic and multicultural team of 4 people that works on different topics related to CRM and E-commerce. In this internship you will be able to go deeper on all the aspects of CRM while also working autonomously using your expertise and developing your CRM skills.” – Client Activation & Lead...
-
CRM Intern
2 maanden geleden
Amsterdam, Nederland Richemont Voltijd“By joining this position, you will be part of a dynamic and multicultural team of 4 people that works on different topics related to CRM and E-commerce. In this internship you will be able to go deeper on all the aspects of CRM while also working autonomously using your expertise and developing your CRM skills.” – Client Activation & Lead...
-
CRM Marketeer
4 maanden geleden
Amsterdam, Nederland bloomon Voltijdbloomon zet de bloemenindustrie op zijn kop - ten goede. Hoe? Door de traditionele toeleveringsketen te verstoren! We slaan de veiling en groothandel over om de reis van onze bloemen te verkorten. En we maken gebruik van technologie, merk en innovatie om cadeaus en abonnementen te leveren waar onze klanten in heel Europa blij van worden. In 2014 lanceerden...
-
Senior CRM Manager
1 week geleden
Amsterdam, Noord-Holland, Nederland Just Eat Takeaway VoltijdAbout this role:Key responsibilities include:Develop and execute data-driven marketing campaigns to drive customer engagement and loyalty.Optimize customer segmentation and targeting strategies to maximize campaign effectiveness.Analyze customer data to inform marketing decisions and improve campaign performance.Design and execute A/B testing and...
-
Head of CRM
3 dagen geleden
Amsterdam, Nederland Adevinta VoltijdMarktplaats in The Netherlands, and 2dehands and 2ememain in Belgium, are part of Adevinta: a global online classifieds specialist. The three brands are hosted on a multi-tenant platform, operated from our Amsterdam location, and are the top players in the classifieds space throughout the Benelux region. We offer consumers the opportunity to trade their...
-
CRM Campaigns Specialist
6 dagen geleden
Amsterdam, Noord-Holland, Nederland PVH VoltijdAbout the RoleWe are seeking a highly skilled CRM Campaigns Specialist to join our team at PVH. As a key member of our Direct-to-Consumer organization, you will play a crucial role in driving customer engagement and loyalty through personalized experiences.Key ResponsibilitiesDevelop and execute end-to-end CRM campaigns, including seasonal sales and cyber...
-
CRM Campaign Manager
1 week geleden
Amsterdam, Noord-Holland, Nederland Accell Group Voltijd{"title": "CRM Campaign Manager", "description": "About the RoleAs a CRM Campaign Manager at Accell Group, you will be responsible for developing and executing comprehensive CRM campaign strategies that drive customer engagement and loyalty. Your tasks will include campaign strategy, content creation, segmentation and targeting, end-to-end campaign...
