Segment Marketer

Functieomschrijving

Is it your ambition to make the online marketing strategy of a multinational more targeted, with creativity and passion? Do you get a kick out of lead generation? Are you curious about the constant developments in your field? And do you like to work with a small team to run successful campaigns?

Join Holland Colours as a Segment Marketer

From the head office in Apeldoorn, you will work closely with the global MarCom team and marketers in all divisions (4 marketing coordinators in the Netherlands, Hungary, Indonesia and Americas). The MarCom team in The Netherlands started in 2021 with the joint responsibility for renewing, further developing and implementing the Global Marketing & Communications Strategy. To support the growth and reputation (branding) of Holland Colours with global brand cohesion and consistency as a result. Since this year there has been a major strategic focus on marketing and to generate an acceleration in the output of the department we are looking for a Segment Marketer with 5+ years of experience who:

• has a proven track record in lead generation in a B2B / online environment
• can deal with diverse clients with a complex and lengthy decision process
• enjoys delving into and working with the target group as well as the market
• loves his / her profession, who likes picking up new things and coming up with creative and appropriate (digital) solutions
• is good at project management and at keeping an overview
• is commercially minded
• has experience with marketing automation (Hubspot or similar program)

If you join now:

• You will participate full time in the campaign planning that is already set up for the whole year
• You will be primarily involved in lead generation and will be responsible for developing, implementing and executing marketing activities to bring new and existing product solutions to new and existing customers.

In the role of Segment Marketer, you will also be responsible for:

Product introductions

Segment research as a base for value proposition together with commercial team / product market management. Strategic guidance on crafting compelling value propositions, and market Activation plans. Analyze competitive activities to determine HCA's competitive position. Architect and execute launch and marketing roadmap/plan. Development of online/offline sales materials.

Plans and campaigns for various segments

Develop marketing plan per segment. Development of campaign content, ensuring every piece is meticulously crafted to guide prospects through the buyer's journey.

Create comprehensive multi-channel campaigns for new and existing customers.

Monitor campaign performance metrics, making real-time, data-driven adjustments.

Fairs and events

Marketing and communication initiatives in the lead-up to and during industry fairs & events (landing page, advertising invitations, campaign, social content etc.). Craft and convey the messaging for our booth. Supervise the ideation, design, and production of sales and promotional materials. Development of insightful content and innovative sales tools tailored for new product introduction.

Generalized marketing tasks

Create in-depth research pieces for content pillar pages in conjunction with technical team. Create and design new (digital) ad campaigns including copy and creatives based on the platform and specific campaign. Manage campaign strategy and targeting for each campaign and its corresponding segment / target. Coordinate with relevant sales team for lead follow up process and feedback loop. Building and maintaining a good relationship with media/event parties and platforms per segment. Writing and distributing content for (online) media parties. Training and helping colleagues to share our story and to have an active brand ambassador role within their segment (using LinkedIn, visiting events etc.)

• Bachelor level in Digital Marketing or Communication