Specialist CRM Campaign Management

1 maand geleden

Amsterdam, Nederland PVH Corp. Voltijd

Specialist CRM Campaign Management TOMMY HILFIGER

Be part of an iconic story.

PVH is the growth platform for Calvin Klein and TOMMY HILFIGER. Through driving brand strength and relevance, we are connecting our global, iconic brands closer to where the consumer is going than ever before, today and with future generations. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan. That’s the Power of Us, that’s the Power of PVH+.

The Team

TH Campaign Management Team is a part of Membership and CRM department. The team objective is to maximize long term customer value by driving CRM (email) attributed revenue & customer retention. The team is responsible for all customer facing email communications both scheduled and triggered.

The Position

As a CRM Campaign Management Specialist, you will play a key role in managing and executing customer relationship management (CRM) campaigns (email marketing campaigns) for Tommy Hilfiger. You will be responsible for developing, implementing, and optimizing CRM campaigns to drive customer engagement, retention, and revenue growth. You will work closely with cross-functional teams, including marketing, Ecom, data analytics, and technology, to ensure the successful planning, execution, and evaluation of CRM campaigns. The CRM Campaign Management Specialist will be reporting into the Senior CRM Campaign Manager.

Key Responsibilities:

CRM Planning:

  • Collaborate with key stakeholders to develop CRM campaign plans aligned with business objectives.

  • Define campaign objectives, key performance indicators (KPIs), and success metrics.

  • Contribute to vision and roadmap development for the CRM platform by introducing and driving marketing automation initiatives and projects to make sure that capabilities of the current CRM infrastructure are utilized to its fullest extent.

Campaign Development and Execution:

  • Design and execute CRM campaigns (Email) for Tommy Hilfiger from A to Z.

  • Develop compelling campaign content, offers, and creative assets to engage and retain customers.

  • Utilize marketing automation tools and CRM systems for campaign execution, audience segmentation, and personalization.

Data Analysis and Optimization:

  • Analyze campaign performance data and engagement metrics to identify insights and optimize campaign effectiveness.

  • Conduct A/B testing to optimize campaign elements, including messaging, timing, and creative assets.

  • Collaborate with data analytics teams to leverage customer data for segmentation, targeting, and personalization.

Cross-Functional Collaboration:

  • Work closely with Marketing, Ecom, Member Activation and technology teams to align CRM campaigns with broader marketing initiatives and business goals.

  • Coordinate with creative teams to develop compelling campaign content and assets.

The Ideal Candidate

  • Bachelor's degree in marketing, business, or a related field. A relevant master's degree is a plus.

  • Proven experience (3 years) in CRM campaign management, preferably email marketing knowledge and experience

  • Strong understanding of CRM principles, customer lifecycle management, and marketing automation.

  • Proficient in using CRM and marketing automation platforms (preferably Salesforce).

  • Familiarity with data analysis, segmentation, and targeting techniques.

  • Excellent analytical skills and ability to derive insights from data.

  • Strong project management skills, with the ability to handle multiple campaigns simultaneously.

  • Strong communication and collaboration skills to work effectively with cross-functional teams.

  • Attention to detail, with a focus on accuracy and quality of campaign execution.

  • Ability to adapt to a fast-paced and dynamic work environment.

  • Fluency in English (written and verbal)

  • Enthusiastic, flexible and proactive personality

Be valued.

In the heart of Amsterdam, PVH EMEA is home to the global headquarters of Tommy Hilfiger and the European offices of Calvin Klein. We are the home to 2500 big thinkers, natural entrepreneurs, and challenge seekers from all kinds of backgrounds.

  • How we support you: choose the hybrid setup and working hours that suit you, in addition to meeting-free Fridays, work from anywhere 4 weeks a year, 25 days of paid holidays, mental health days, parental leave, home office allowance, commuting allowances, employee assistance programs, and pension schemes

  • Wellbeing: exclusive onsite gym and fitness classes, personal training, meditation studio, sports clubs, in-house physio, and receive access to our nutritional and wellbeing programs

  • Campus: extensive food and beverage offerings, top-notch restaurant, barista coffee bars, sky bar, monthly social events, weekly Thursday drinks, game nights, and campus-themed activities that will keep your social life busy

  • Develop your career : whether you lead a team or contribute your own expertise, everyone is a leader at PVH. PVH University curates and delivers training programs for you to continuously develop your professional and personal goals

  • Be at the forefront: stay closely connected to our brands, Calvin Klein and Tommy Hilfiger, and be a part of seasonal market launches, sample sales and receive employee discounts

Be part of it.

PVH Europe and our brands, TOMMY HILFIGER and CALVIN KLEIN, are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. We believe we are bettered by all forms of diversity, and take pride in working with top talent from every walk of life and corner of the world. In the spirit of inclusivity, qualified applicants will be considered without regard to age, ethnicity, ability, gender, gender expression, gender identity, nationality, race, religion or sexual orientation.

DIVERSITY & EQUAL OPPORTUNITY We are committed to recruiting, training and providing career advancement to all associates regardless of gender, race, religion, age, disability, sexual orientation, nationality, or social or ethnic origin. Diversity in the workplace is encouraged. Bigotry, racism and any form of harassment or discrimination is not tolerated.

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