Nespresso - Business Developer HORECA B2B

Strategy definition and Execution (together with the local distributor):

• Co-pilot and follow-up the development, implementation and execution of the vision and strategy for the Nespresso B2B business for the addressable HORECA channels in the market together with the local distributor.
• Ensure the adequate market’s distribution network according to the Channel & Distribution strategy, understanding local Ways of Workings and needs together with global priorities.
• Collect market & competitive intelligence and share local specificities at an international level. Be a center of expertise of the channel and share internally international Best Practices.
• Effectively collaborate with B2C in view to overall brand/business development and management of shared services. Integrate the B2B/B2C into OOH opportunities.
• Build Lead generation strategy together with distributor and B2B communication manager for HORECA Segment.

  Commercial Drive:

  • Participate in key negotiations with main customers/prospects in all the sales argumentations for convincing from the Brand (quality, image, sustainability, experience, differentiation from competitors, etc,).
  • Participate at an international level to the elaboration and realization of marketing/sales projects in coordination with the local distributor.
  • Build together the Commercial Plan with the Distributor.
  • Drive E-comm B2B Strategy for HORECA Segment as a driver of acquisition and experience generator.

    P&L Management:

    • Continuously monitor budget spend as per Operational Plan (OP) in terms of quantitative achievements vs targets and qualitative respect of corporate audit guidelines. ARE YOU A FIT?
      • University degree in Commercial, Sales, Marketing, Economics or equivalent.
      • Extensive commercial experience including marketing and sales.
      • OOH Experience/Knowledge
      • Direct sales experience in a similar business model
      • Experience in negotiation
      • Stakeholder management in a matrix organization
      • P&L accountability POSITION SNAPSHOT
        • Location: Esplugues de Llobregat, Barcelona, Spain
        • Company: Nespresso
        • Full-time POSITION SUMMARY
          • Establish Nespresso as the leading coffee brand in the addressable market for Out of Home in the segment of HORECA.
          • Co-pilot together with the local distributor a sustainable, profitable growth in a proactive way, defining the local commercial strategy by seizing business opportunities and coordinating the internal/external team and related support functions effectively and positioning Nespresso as a premium sustainable brand in terms of consideration and conversion to new customers in HORECA segment. A DAY IN THE LIFE …

            Strategy definition and Execution (together with the local distributor):

            • Co-pilot and follow-up the development, implementation and execution of the vision and strategy for the Nespresso B2B business for the addressable HORECA channels in the market together with the local distributor.
            • Ensure the adequate market’s distribution network according to the Channel & Distribution strategy, understanding local Ways of Workings and needs together with global priorities.
            • Collect market & competitive intelligence and share local specificities at an international level. Be a center of expertise of the channel and share internally international Best Practices.
            • Effectively collaborate with B2C in view to overall brand/business development and management of shared services. Integrate the B2B/B2C into OOH opportunities.
            • Build Lead generation strategy together with distributor and B2B communication manager for HORECA Segment.

              Commercial Drive:

              • Participate in key negotiations with main customers/prospects in all the sales argumentations for convincing from the Brand (quality, image, sustainability, experience, differentiation from competitors, etc,).
              • Participate at an international level to the elaboration and realization of marketing/sales projects in coordination with the local distributor.
              • Build together the Commercial Plan with the Distributor.
              • Drive E-comm B2B Strategy for HORECA Segment as a driver of acquisition and experience generator.

                P&L Management:

                • Continuously monitor budget spend as per Operational Plan (OP) in terms of quantitative achievements vs targets and qualitative respect of corporate audit guidelines. ARE YOU A FIT?
                  • University degree in Commercial, Sales, Marketing, Economics or equivalent.
                  • Extensive commercial experience including marketing and sales.
                  • OOH Experience/Knowledge
                  • Direct sales experience in a similar business model
                  • Experience in negotiation
                  • Stakeholder management in a matrix organization
                  • P&L accountability

                    Esplugues Llobregat, B, ES, 08950

                    Esplugues Llobregat, B, ES, 08950 Apply now »

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