Brand Activation Manager

2 weken geleden

Breda, Noord-Brabant, Nederland Pure Fishing Voltijd

Pure Fishing is a leading global provider of fishing tackle, lures, rods, and reels with a portfolio of brands. Our mission is to provide the ultimate experience for anglers and customers through leading brands, innovative products, and superior services delivering exceptional financial results by a passionate, high-performing team. We are dedicated to helping you have more fun and catch more fish

Job Summary:

Reporting to the Head of Brand Activation, you will lead the development and execution of our Berkley brand, alongside a handful of smaller brand marketing strategies, ensuring seamless activation across campaigns, content, events, ambassador programs, PR, and media. You will create EMEA-wide marketing plans while ensuring they are relevant and adaptable to local markets, addressing specific regional needs. You will champion creative, consumer-driven initiatives that elevate brand presence, build loyalty, and drive engagement across all touchpoints.

Responsibilities:

  • Developing and executing marketing strategy, ensuring alignment with overall brand objectives by leading brand campaigns with impactful messaging and positioning.
  • Collaborating with cross-functional teams to create a unified brand narrative across product and marketing initiatives.
  • Planning and implementing integrated marketing campaigns, whilst overseeing the creation and distribution of high-quality content.
  • Managing event activations ensuring flawless execution.
  • Developing and managing relationships with key stakeholders, aligning them with the brand's vision.
  • Identifying and negotiating partnerships with like-minded organisations and stakeholders to amplify brand reach.
  • Leading PR efforts, securing impactful media coverage, managing agency relationships, overseeing media buying and ensuring campaigns deliver strong ROI.
  • Understanding consumer behaviour, preferences, and trends by using insights to refine campaigns and ensure relevance to the target audience.
  • Working closely with teams to ensure cohesion and consistency across all brand initiatives and supporting the launch and promotion of new products.
  • Monitoring the performance of marketing campaigns and reporting results to stakeholders, whilst continuously optimising marketing strategies based on data-driven insights.

Role Requirements:

  • Proven experience in brand marketing, activation, or similar roles, ideally within a consumer-focused industry.
  • Strong track record of leading successful brand campaigns and activations.
  • Excellent communication and relationship-building skills, with the ability to manage multiple stakeholders.
  • Strategic thinking combined with a hands-on approach to execution.
  • Expertise in digital marketing, content creation, and media planning.
  • In-depth understanding of the target audience and industry.
  • Familiarity with current marketing trends, tools, and platforms.
  • Highly organised, detail-oriented, and able to manage multiple projects simultaneously.
  • Creative and innovative mindset, with a passion for building brands.
  • Willingness to travel across Europe for events, activations, and stakeholder meetings.

What we can offer:

This role is based in our office space in Breda, Netherlands. An attractive salary and benefits package is available for the successful candidate, based on skills and experience, together with the learning, development, and career opportunities you would expect in a global organisation. On top of that, we have a great team-working environment, a highly dynamic and passionate team to work with, and the opportunity to progress for the right candidate.

To find out more or apply, please reach out to hremea@purefishing.com today.

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