Stagiair Stadspromotie

32 hours per week

Are you looking for a cool internship opportunity?
As an intern, you will be exploring how the city of Amstelveen should position itself within the Metropolitan Region of Amsterdam (MRA) in terms of attracting visitors and companies to the city. The internship assignment involves both execution (75%) and research (25%).
You will be involved in carrying out various (partial) investigations in the project team, assisting in executing media strategies, campaigns, and activities. This includes managing and maintaining website pages and social media channels. You will also assist in developing and implementing specific city promotion campaigns. Additionally, you will be involved in organizing some major events on behalf of the municipality.
Your research assignment revolves around a central question: How should the city of Amstelveen position itself within the MRA regarding attracting visitors and companies to the city? Building upon the current Tourism and Recreation promotion plan and its annual plans, we ask the intern to formulate an approach from 2025 onwards that describes city promotion/city marketing in a changing landscape for the city of Amstelveen.

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What do we expect from you?

• You are in your 3rd or 4th year of an HBO program in Tourism, Marketing, Communication, or Hospitality Management.
• Some work experience in a professional organization.
• Proficiency in the Dutch language, both orally and in writing.
• Available between August 2024 and February 2025.

Our ideal intern is seeking an internship where he/she will be fully immersed in the team. You are a jack-of-all-trades, have a hands-on mentality, and can easily switch between theory and practice. You thrive in a professional environment and excel in your communication with entrepreneurs. In Amstelveen, we are involved, collaborative, and solution-oriented. These are our core values and align with how you carry out your tasks.

What do we offer you?

• An internship allowance of €600 gross per month based on 36 hours per week.
• Professional internship guidance in your future field and expertise.
• An exciting internship in a professional organization.
• Enthusiastic and approachable colleagues.
• A state-of-the-art building with ergonomic workstations, promoting flexible and hybrid work.
• A laptop.
• The tastiest coffees, cappuccinos, and lattes every day from our own barista.

Who are we?
The municipal organization AA works for the municipal councils of Aalsmeer and Amstelveen. Two municipal councils served by one municipal organization.
The municipality of Amstelveen has established a City Promotion/City Marketing project team within the Economic Affairs department, supplemented by staff from culture, events, and communication. Over the years, this team has developed city marketing and promotion for the target groups of visitors, residents, and businesses. This is documented in the Tourism & Recreation Vision, the Tourism and Recreation Promotion Plan, and the Culture Agenda.
Through its social media channels, on-brand events and campaigns, instameets, and press trips, the touristic, cultural, and nightlife offerings in Amstelveen are promoted. Collaboration within the MRA takes place through Amsterdam & Partners.
To coordinate, develop, and monitor activities, a city marketing and promotion team has been established, comprising representatives from various departments within the municipality. They represent the city's different target groups (residents, visitors, companies).

Excited about this opportunity?
Then we would love to receive your application as soon as possible. Once a suitable candidate applies, we will commence the interview process.
For any questions about the role, feel free to reach out