Director of Product, Marketing Management
1 week geleden
About
Established in 1996 in Amsterdam, has grown from a small Dutch start-up to one of the largest ecommerce companies in the world. is the largest business within Booking Holdings (NASDAQ: BKNG) and accounts for the vast majority of Booking Holdings' total revenue. Booking Holdings is a leading Fortune 500 e-commerce conglomerate with a market cap of roughly $119,69 billion currently employs approximately 13,000 employees in 140 offices in 70 countries worldwide.
With a mission to make it easier for everyone to experience the world, invests in digital technology that helps take the friction out of travel. connects travelers with the world's largest selection of incredible places to stay, including everything from apartments, vacation homes, and family-run B&Bs to 5-star luxury resorts and even tree houses. The website and mobile apps are available in over 44 languages, offer more than 28M total reported listings, and cover over 174,000 destinations in 229 countries worldwide. Offering 30 different types of places to stay, including homes, apartments, B&Bs, hostels, farm stays, bungalows, even boats, igloos, and treehouses. So whether travelling for business or leisure, customers can instantly book their ideal accommodation quickly and easily, without booking fees and backed up by its promise to price match. Via the customer experience team, customers can reach 24/7 for assistance and support in over 44 languages, any time of the day or night.
At , we are all involved in making hundreds of decisions every day. The decisions we make are a reflection of our Values - they reflect what is important to us, both as individuals and as an organisation.
When Values are made explicit, they provide clarity on what "good" looks like. And when they are shared, they build unity in a group. They build culture.
Think customer first. We obsess about adding value for our customers - guests, partners, colleagues - to make it easier for everyone to experience the world.
Own it. We deliver on our promises, make informed decisions and prioritize to get the important things done today.
Learn forever. We are resilient, take time to reflect, and seek to learn – from colleagues, from the outside world and from our failures.
Succeed together. We celebrate team success, through making connections, building trust and valuing the diverse perspectives of others.
Do the right thing. We get the right results the right way. For each other, our communities and the world around us.
About Accommodations Business Unit
The Accommodations Business Unit (ABU) is at the heart of , responsible for our offering of hotels, apartments, and other places to stay. We operate a two-sided marketplace: on the traveller side we deliver a conversion funnel that enables travelers to search, match and select their property, room and extras. On the partner side, we operate multiple platforms that enable our accommodations partners to do business with us including our web portal (extranet), app (Pulse) and connectivity APIs.
About the role
The Director of Product Marketing Management, Accommodations at is responsible for the commercial success of the Accommodations portfolio of products or segments, and leads the Product Marketing craft in
Through deeply understanding the partner and traveler, they drive the product marketing strategy, including the launching, scaling and improving our product portfolio across global markets, to increase partner satisfaction, improve partner and traveler experience and grow commercial success.
They operate from within the Product Development department in ABU, working closely with other functions such as Marketing, Legal, Commercial Operations and Technology. This role has People Management and Craft Leadership responsibilities and must balance delivering strategic initiatives both with a team and on their own.
The role reports into the VP of Core Product.
Key Responsibilities:
- Be the Product Marketing craft leader, set the standard within the Product Marketing community, including craft development, supporting recruitment, and facilitating talent processes
- Drive the product marketing strategy, including the launching, scaling and improving of our product portfolio across global markets
- Lead Accommodations Business Unit wide initiatives, such as Portfolio Alignment
- Deeply understand the end-to-end user and buyer journey, from awareness, acquisition, adoption through to engagement, working with key stakeholders to define, execute and optimize
- Validate value props with target audience through qualitative and quantitative research methods
- Define customer and market segment to identify, select and prioritize target segments to meet business needs
- Proactively manages stakeholders across the organization to influence and share information, in the right medium, at the right time across local and global audiences
- Responsible for internal communication to the field, including identifying the right channel is used with the relevant, timely and accurate product and commercial updates
- Own strategy for all external communications, working with all key stakeholders (internal and external) to execute
- Own the end-to-end GTM process from target setting, planning, implementation, reporting and retrospective
- Own team accountability through setting and measuring targets, milestones and other measurements of success
- Responsible for coaching and mentoring team and others within the product marketing community
Experience & Skills:
- 12-15 years of Product Leadership Experience either with high traffic (100,000+ visitors per day) or significant experience with platform businesses
- A minimum of 8 years of experience managing and coaching teams, including product directors, senior product managers/product owners
- Proven experience working with multiple senior stakeholders
- Comfortable with engaging with C-level executives from distribution partners and customers
- Strong work ethic; self-directed and resourceful
- Curious, solution oriented and result driven
- Proactive, flexible and capable of working independently as well as working in a team
- Commercial skills
- Good communication (e.g. public speaking) and analytical skills
- Ability to multi-task & flexible attitude
- Strong project management skills
Pre-Employment Screening:
If your application is successful, your personal data may be used for a pre-employment screening check by a third party as permitted by applicable law. Depending on the vacancy and applicable law, a pre-employment screening may include employment history, education and other information (such as media information) that may be necessary for determining your qualifications and suitability for the position.
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