Digital Community
3 weken geleden
Patagonia is an outdoor apparel company founded in 1973. At a time when all life on earth is under threat of extinction, we aim to use the resources we have—our business, our investments, our voice and our imagination—to influence changes needed to protect our planet. A registered B Corporation and founding member of 1% for the Planet, Patagonia is recognised internationally for its commitment to product quality and environmental activism, contributing over $145 million in grants and in-kind donations to thousands of grassroots environmental groups around the world.
Your role:
We're in business to save our home planet. Patagonia utilizes its digital channels to communicate with our online audience about both sides of Patagonia, the responsible business, and the activist company. In this role you will contribute to our purpose by collaborating with the Patagonia Action Works Manager, EMEA category marketeers and the wider brand marketing team to execute various digital activism, Patagonia Action Works (PAW) and brand campaigns across our digital channels.
Main tasks:
- Coordinate the channel tactics, in collaboration with the community and digital impact manager, to ensure we use organic and paid social for; brand/ footprint, PAW and activism campaigns to meet brand and activism goals.
- Coordinate the tactical briefs and digital executions for brand and enviro campaigns.
- Coordinate monthly reporting about digital community platforms performance and audience engagement and measure how we are driving positive environmental impact and brand engagement.
- Monitor, with our paid partner, our social amplification program; social ads that are used to support NGOs.
- Collaborate with enviro, CRM, comms and category leads to ensure our campaign messaging is aligned across digital channels from brand and activism POV.
- Monitor and engage with our network of all social media channels, implement insights and recommendations from monthly report.
- Analyse performance of organic social to identify opportunities with significant community impact and monitor online engagement around brand, impact and activism conversations
What we're looking for:
- Bachelor's degree in digital marketing or related work experience.
- A love of the outdoors and connection to one of our core sports.
- A passion for saving our home planet and making a positive impact through your work.
- Digital media and communities are the thing that drives you.
- Experience in Marketing/Operations, Communication.
- Fluency in English, other languages are a plus.
- Good organizational and analytical skills.
- Flexible attitude and strong pro-active behavior.
- Proficiency in Microsoft Office applications.
- Strong communication skills and eye for detail.
- Good understanding of behaviour change and how to utilise comms to drive impact.
- Solution orientated and can challenge status quo.
- Understanding of social media scheduling tools and paid digital ads.
Other important details:
- This is a full time position, based in Amsterdam.
- We have a hybrid work model, working from home for maximum 3 days per week
- We strive to make unbiased decisions and to offer a great experience to every person who applies for a role at Patagonia. Our interviews include standardised questions that focus on the aspects that are important for success in the role. For some roles there will also be a practical assignment, where you can showcase your skills
- To find out more about what we offer our employees click here:
At Patagonia, we commit to becoming an anti-racist company that leads by example. This means doing the work to be inclusive and equitable, across all aspects of our business.
Every person who applies to join Patagonia receives equal employment opportunities, and we value a welcoming environment where each member of our EMEA team feels included, respected and empowered, regardless of their race, colour, religion, gender, gender identity or expression, sexual orientation, civil status, national origin, disability or age.
At Patagonia, we strive to have inclusive representation within our organisation and embrace a diverse mix of talent to contribute to our culture. We actively seek applications from Black and People of Colour (BPOC) and other underrepresented groups.
As we are in business to save our home planet, we can only do this together.
Please make sure that your CV and cover letter are in English.
Disclaimer for recruitment agencies:
Thanks for your interest in supporting us for this role, but we don't accept unsolicited CVs from recruitment agencies
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