Marketing Mix Modeling

About UsSolliciteer hieronder na het doorlezen van alle details en ondersteunende informatie met betrekking tot deze vacature.We are brand builders who focus our passion and creativity to build Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world and at the same time position PVH as one of the best-performing brand groups in our sector. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan. That’s the Power of Us, that’s the Power of PVH+.   One of PVH’s greatest strengths is our people. Our collective desire is to create a workplace environment where every individual is valued, and every voice is heard, and we are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. Learn more about Inclusion & Diversity at PVH here.The Position The MMM Program Manager (Manager level) is responsible for coordinating the day-to-day operations of the marketing mix modeling program. This role ensures that data, vendors, and stakeholders are aligned so that MMM outputs are delivered on time, meet quality standards, and can be used by business teams for planning. The position requires strong organizational skills, basic statistical literacy, and the ability to translate technical findings into straightforward insights for marketing teams.Key Responsibilities Program ExecutionManage timelines, deliverables, and workflows for ongoing MMM projects.Coordinate data collection across marketing, finance, and analytics teams.Track vendor performance and escalate issues as needed. Data & Modeling SupportSupport preparation and validation of datasets for modeling.Review model outputs with statistical literacy to ensure quality and flag inconsistencies.Document assumptions, methodologies, and key outputs for knowledge management. Insight DeliveryPrepare and deliver clear, concise summaries of results for marketing and finance stakeholders.Assist in embedding MMM outputs into budget allocation and channel planning discussions.Create and Maintain dashboards and playbooks that make MMM insights accessible to the business. Stakeholder CoordinationAct as a liaison between vendors and internal analytics and teams.Support senior leaders in preparing presentations for executive audiences.Build working relationships with channel leads and finance counterparts to ensure insights are actionable.Ideal Candidate3–5 years of experience in program/project management, marketing operations, or marketing/media analytics.Experience working with external analytics vendors or consultancies.Strong numerate, analytical and problem-solving skills.Knowledge of media and marketingFamiliarity with marketing mix modeling concepts and typical data inputs (media, sales, pricing, promotions).Exposure to marketing measurement techniques beyond MMM (e.g., experiments and attribution).Strong statistical literacy; ability to interrogate model assumptions and outputs without needing to build models directly.Strong organizational skills with the ability to manage multiple parallel workstreams.Excellent written and verbal communication skills for stakeholder updates.Bachelor’s degree in Marketing, Business, Economics, Statistics, or related field.Your Wellbeing is Our PriorityIn the heart of Amsterdam, PVH is home to the global headquarters of Tommy Hilfiger and the European offices of Calvin Klein.Wellbeing: exclusive onsite gym and fitness classes, personal training, meditation studio, sports clubs, in-house physio, and receive access to our nutritional and wellbeing programs Campus: extensive food and beverage offerings, top-notch restaurant, barista coffee bars, sky bar, monthly social events, weekly Thursday drinks, game nights, and campus-themed activities that will keep your social life busy Develop your career: whether you lead a team or contribute your own expertise, everyone is a leader at PVH. PVH University curates and delivers training programs for you to continuously develop your professional and personal goals Be at the forefront: stay closely connected to our brands, CALVIN KLEIN and TOMMY HILFIGER, and be a part of seasonal market launches, sample sales and receive employee discounts Check out our Amsterdam Campus here.PVH Corp. xbpjoel or its subsidiary ("PVH") is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications without regard to race, ethnicity, color, sex, gender identity or expression, age, religion, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH is also committed to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential.