Market Insights Manager
2 weken geleden
Global Consumer & Market Insight Manager FMCG Amsterdam, The Netherlands Up to 70k annually Are you passionate about turning data into strategic insights that drive brand growth and innovation? We’re partnering with a leading multinational FMCG company known for its portfolio of iconic global brands, seeking a Global Consumer & Market Insight (CMI) Manager to support its marketing and innovation strategy. The Role As Global CMI Manager, you will be a strategic partner for global brand teams, translating consumer, market, and brand data into actionable insights that shape innovation, category strategy, and marketing communications. You’ll collaborate with marketing, category, and revenue growth teams, as well as external agencies, to implement best practices and standard research methodologies across markets. You will also play a key role in new product development , guiding consumer trials, reporting findings, and identifying growth opportunities and potential risks at market, category, brand, and product levels. Key Responsibilities Translate internal and external data into strategic recommendations for global brands and categories Lead market research projects including category studies, creative testing, brand health tracking, and occasion-based insights Support brand development and positioning, advising on marketing communications Drive new product development through consumer trials and market research analysis Identify growth opportunities and potential risks across markets and categories Develop and promote standard research methodologies and best practices Integrate diverse data sources and work with digital tools, including Power BI Collaborate with international agencies, research partners, and operating companies Support budget management and financial alignment with agencies and internal teams What We’re Looking For Bachelor’s or Master’s degree in Marketing or a related field Minimum 5 years’ experience in a similar role within a multinational FMCG company Expertise in quantitative and qualitative research methodologies Experience in strategy, brand positioning, and performance management Strong analytical, diagnostic, and consultative skills Advanced skills in Power BI; knowledge of SQL, Azure, or Databricks is a plus Excellent communication and presentation skills in English Resilient, flexible, and self-motivated with a constructive mindset Passion for driving business impact and making a difference Why Join? Be part of a globally recognized FMCG company with iconic brands Work in a highly strategic role influencing marketing, innovation, and brand growth worldwide Collaborate with diverse international teams and external agencies
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