Lead Marketing Data Analyst

2 weken geleden


Eindhoven, Nederland Vivid Resourcing Voltijd

Lead Marketing Data Analyst – E-Commerce Retail (North Brabant)
Our client is a rapidly expanding e-commerce retail brand that has grown impressively in recent years—both online and through new stores across international markets . With further global expansion planned, the company is strengthening its data and marketing capabilities to support smarter, faster, and more impactful decision-making.
As the Lead Marketing Data Analyst , you will take the reins in shaping data-driven marketing strategies and owning the full analytical cycle around marketing campaigns. You’ll partner closely with marketing, product, and commercial teams to uncover insights, guide strategic decisions, and ensure campaigns deliver maximum ROI .
Lead the analytics function for marketing initiatives, campaigns, customer journeys, and promotional activities
Design, track, and evaluate multi-channel marketing campaigns
Build robust dashboards, reports, and data products to guide stakeholders
Translate complex datasets into clear recommendations for non-technical teams
Collaborate with marketing leadership to shape long-term campaign strategy
Champion data quality, best practices, and analytical standards across teams
Support the development of automated analytics workflows and CI/CD pipelines
Proven experience as a Marketing Data Analyst or similar analytical role
Strong SQL skills (advanced querying, optimisation, data modelling)
Experience with Python for analytics, automation, or modelling
Familiarity with CI/CD practices within a data or analytics environment
Solid understanding of marketing performance metrics and campaign measurement
Ability to present insights to senior stakeholders in a clear, actionable way
Exposure to e-commerce, retail, or omni-channel customer data
Knowledge of A/B testing, attribution, or customer segmentation techniques
A leading role within a thriving, internationally expanding retailer
The opportunity to influence marketing direction at scale
Collaborative, data-driven environment with modern cloud technologies


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