Director of Product Marketing and Market Research
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As Director of Product Marketing and Market Research, you lead a combined function shaping both how products are positioned and how the market is understood. You'll guide cross-functional go-to-market across a multi-product portfolio, grounding strategy in real customer insights and competitive intelligence. You'll build scalable launch processes, drive ongoing adoption, and turn research into strategic decisions for senior leadership. This role offers high autonomy, strategic impact, and the opportunity to elevate product value across the hospitality tech ecosystem.
Arbeidsvoorwaarden / Benefits- Unlimited paid holiday
- Company share program
- Paid parental leave
- Annual learning budget
- EDGE time (Explore, Develop, Grow, Elevate)
- Work from anywhere policy
- Define and own the product marketing strategy across the portfolio, including positioning, messaging, and go-to-market from launch through adoption
- Create and govern a global product launch framework that is scalable and repeatable with clear strategy-to-execution handoffs
- Own post-launch adoption and engagement to drive usage, retention, and revenue contribution
- Collaborate with Product, Sales, RevOps, and Customer Success to align marketing with commercial outcomes
- Design and manage NPS tracking and measurement for product marketing impact (attach rates, adoption, pipeline)
- Oversee end-to-end market research: identify opportunities, design studies, synthesize findings, activate insights
- Build ongoing competitive intelligence and translate signals into positioning, sales enablement, and roadmap inputs
- Translate market insights into executive-ready narratives influencing strategy and decisions
- Lead and develop a product marketing and market intelligence team; set AI governance for the function
- Represent product marketing and research in executive forums and strategic planning
- 10+ years in B2B SaaS marketing with majority in product marketing
- Held Director, Senior Director, Head of Product Marketing, or equivalent leadership role
- Proven track record managing a multi-person product marketing team
- Experience owning or contributing to a market research or customer insights function
- Deep understanding of B2B SaaS go-to-market including positioning, messaging, pricing/packaging, and lifecycle marketing
- Experience building or reshaping a product marketing function in a fast-moving environment
- Ability to connect product marketing to revenue outcomes (pipeline, adoption, retention)
- Multi-functional marketing experience beyond product marketing (content, SEO, digital, demand gen, GTM)
- Metrics-driven with ability to define and own measurement frameworks
- Strong senior stakeholder communication and executive influence
- Public visibility in product marketing or insights communities is a plus
- AI fluency with ability to define team standards for AI use and quality control
- strong stakeholder collaboration
- data-driven decision making
- clear and authoritative communication
- GTM strategy and execution
- market research methodologies (primary and secondary) and competitive intelligence
- customer insights and voice-of-customer programs
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