Sales/marketing manager

6 dagen geleden

Amsterdam, Noord-Holland, Nederland OpenText Voltijd
Marketing Manager Benelux

This position is responsible for ensuring the success of the BeNeLux Marketing effort in EMEA. This requires the delivery of effective Marketing Campaigns to the regional Sales teams and in growing demand for OpenText solutions across a number of business solutions.

Reporting to the Marketing Director and working closely with Sales Teams (we have a cross BU responsibility), the position requires a combination of leadership, management but mainly domain marketing skills, which will be leveraged to drive the campaigns necessary to meet the regional business pipeline goals.

Bachelor's degree or equivalent education
Minimum of 8 years' experience of Marketing in a large software company
Experience of managing a Marketing budget effectively
A strong understanding of digital marketing processes and systems, including Eloqua Marketing Automation platform or Swoogo
A good understanding of how social media can be used as part of an effective Marketing plan
Strong written and spoken communication skills in both native tongue and English
Effective user of Microsoft Office applications

Collaborate with sales teams and to develop plans and tactics that drive pipeline and revenue goals
Execute end-to-end virtual and in-person event logistics (webinars, executive roundtables, trade shows, conferences)
Develop and deliver marketing plans that meet pipeline objectives.
Track and report both the Marketing 'mix' of activities and channels and associated results, gauge success and make adjustments to the plan as required.
Ensure an up to date Marketing record of Marketing success is maintained, including customer profiles and campaign successes.
Share experiences and successes with peers and Management to increase the effectiveness of the OpenText Marketing network
Ensure that all procurement for all campaigns meets compliance standards
Wherever engaged in the execution of campaigns, and locally-engaged third party marketing suppliers have been engaged supervise the engagement and coordination of these resources to ensure good value for money and compliance with OpenText standards.
Develop and keep Marketing skills current and in-line with OpenText requirements

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