Marketing Coordinator
2 dagen geleden
Our client is a global specialist in the development, assembly, and sales of innovative packaging machines. With a strong focus on flexibility, innovation, and partnership, they have been developing cutting-edge solutions since 1980 to help customers optimize their production processes.
You translate technical innovations into compelling marketing campaigns and (digital) content. A significant portion of marketing activities is digital, so a solid background in online marketing is essential. Strategic marketing: Develop and implement a marketing strategy that aligns with commercial goals, in collaboration with the Manager of Business Development.
~Content & lead generation: Create content and optimize (online and offline) marketing campaigns to generate high-quality leads.
~Digital marketing: Manage and optimize the website (HubSpot CMS), social media, SEO/SEA, and marketing automation tools like HubSpot, Leadfeeder, and Scaura.
~Safeguard the company's visual and content identity globally, working closely with the US team to ensure a consistent brand presence online and offline.
~Develop marketing and communication materials to support the sales team in customer interactions.
~You have experience in B2B marketing and know how to commercially translate and position complex technical products. At least 5 years of experience in B2B marketing, preferably in machine building, robotics, or industrial automation.
~Experience in digital marketing, content creation, and lead generation.
~Experience with marketing automation (e.g., HubSpot), SEO/SEA, and online marketing tools.
~Strong analytical skills and data-driven approach.
~Strong personality and a team player.
~Bachelor's degree in marketing (Master's/MBA is a plus).
~Fluent in English and willing to travel internationally.
This is a full-time, permanent position.
~Opportunities for personal growth and development, with access to training and courses.
~Fun company and team outings, including barbecues, sports events, and a Christmas party.
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