B2B Performance Marketing

4 weken geleden

Nederland C Teleport Voltijd

About us:

C Teleport B.V, headquartered in Rotterdam, is a leading online travel platform with a global team of 90 professionals. We specialize in simplifying travel for our clients in the maritime and aviation sectors and are now expanding into the business travel market. Our innovative, automated solutions set us apart, and we are committed to creating exceptional products that redefine the travel experience.

As we expand into new markets, we’re looking for a B2B Performance Marketing & CRO Specialist who can take our digital marketing to the next level. If you thrive in a fast-moving, data-driven environment and have a passion for conversion optimization, this role is for you

Key responsibilities:

  • Lead Paid Performance Campaigns: own and optimize Google Ads campaigns for hyper-targeted B2B audiences, conduct iterative ad testing to improve performance, and manage remarketing and retargeting campaigns, including Customer Match strategies.
  • Conversion Rate Optimization (CRO) & Landing Pages: identify conversion bottlenecks through user behavior analysis, provide recommendations for landing pages optimisation, implement minor CRO changes in WordPress independently (no coding required).
  • Offline Conversion Tracking & GTM Management: set up and maintain tracking in Google Tag Manager (GTM) for conversions, remarketing triggers and event tracking, ensure offline conversion tracking via HubSpot integration is accurate, troubleshoot tracking issues without extensive developer support.
  • Search Query Analysis & Keyword Optimization: conduct manual search query reviews to refine targeting, implement keyword transition strategies (e.g., broad match to exact match), continuously monitor keyword performance and refine bids.
  • Data-Driven Decision Making & Reporting: analyze performance using CTR, CPC, ROI, and MRR tracking, present campaign insights aligned with business goals, monitor ad spend efficiency and make data-backed recommendations.

What you bring:

  • 5+ years of experience in performance marketing, focusing on Google Ads & CRO – preferably in a B2B, scale-ups, or niche-market environment.
  • Strong GTM knowledge (conversion tracking, event tracking, remarketing).
  • Experience with offline conversion tracking & CRM integration (HubSpot preferred).
  • Excellent analytical skills and a data-driven mindset.
  • Fast learner & independent collaborator – capable of diving into our current setup, identifying gaps, and implementing improvements autonomously.
  • Considered as an advantage: experience with LinkedIn Ads & basic SEO knowledge.

Why join us?

  • A fast-growing scale-up in the travel tech industry.
  • An international, dynamic team with a hybrid work model (2 days home office).
  • The opportunity to own and shape our performance marketing efforts.
  • Competitive compensation and benefits (such as commuting allowance, Working From Abroad policy and etc.).

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