Productmarketing

Product Marketing Manager

Location: Amersfoort

Are you a technical marketer with a passion for innovation, precision, and high-end electronics? Do you have in-depth knowledge of test and measurement equipment and know exactly how to translate this into strategic marketing? Then this position at Yokogawa is made for you.

About Yokogawa

Yokogawa Test & Measurement is a leading Japanese manufacturer of precision measurement instruments, serving industries like electronics, automotive, aerospace, and renewable energy. With a strong focus on innovation, the company develops high-accuracy oscilloscopes, power analyzers, and data acquisition systems. Headquartered in Japan and with a European office in Amersfoort, Yokogawa operates in 55 countries with over 19,000 employees. The company is committed to sustainability and continuous technological advancement, ensuring reliable solutions for complex measurement challenges. Joining Yokogawa means being part of a team dedicated to precision, innovation, and a smarter, more efficient future.

Your Technical Challenge

As Product Marketing Manager, you are the technical authority within the marketing team. You combine technical expertise with strategic insight to position Yokogawa's measurement solutions strongly in the European market.

What will you do?

Market Analysis & Technical Strategy

• Analyze technical market developments and identify niche applications.
• Develop positioning strategies for advanced measurement instruments used in R&D, production, and quality assurance.

In-Depth Technical Marketing

• Dive into technical specifications of oscilloscopes, data acquisition systems, and power analyzers.
• Translate complex technical features into clear and compelling customer benefits.
• Create technical whitepapers, application examples, and benchmark documentation.

Technically Driven Campaigns

• Design and execute marketing campaigns focused on innovations like high-resolution data logging and precision power measurements.
• Ensure technically sound content that resonates with R&D engineers and procurement professionals.

Product Launches & Technical Positioning

• Lead go-to-market activities for the introduction of new measurement solutions.
• Collaborate with product management to align specifications with market needs.

Technical Customer Engagement & Market Insight

• Engage with engineers and end users to understand their measurement requirements.
• Gather field feedback to continuously improve product offerings.

Digital Technical Content

• Develop technical blogs, tutorials, and webinars.
• Use SEO to target technical keywords that align with the engineer's buying journey.

Cross-Functional Technical Communication

• Coordinate with Sales Engineers, R&D, Service, and Calibration teams on technical features, support, and positioning.
• Report market insights and technical opportunities to management.

What do you bring?

• Bachelor's or Master's degree in Electronics Engineering, Industrial Automation, or a related technical field.
• 3-5 years of experience in product marketing, business development, or technical marketing in the Test & Measurement industry or a related sector.
• Strong expertise in online marketing campaigns, digital marketing, and lead generation.
• Proficiency in marketing automation, CRM tools, and content marketing strategies.
• Exceptional communication and stakeholder management skills in an international setting.
• Ability to work independently and proactively drive marketing initiatives.
• Fluency in English; German language skills are a plus.
• Willingness to travel within Europe for customer meetings and industry events.

What's in it for you?

• 25 vacation days + 6 additional days off (ADV).
• Competitive salary and 8% holiday allowance.
• 5% guaranteed annual bonus.
• Pension plan and collective insurance options.
• International learning and development program.
• Laptop, phone, and remote work policy.