Data Strategist

3 weken geleden

AmsterdamZuidoost, Nederland Vaimo Voltijd

Vaimo is a full-service omnichannel agency that helps brands, retailers, and manufacturers worldwide to succeed in delivering fluid customer experiences, through end to end e-Commerce, experience management and optimised product-, asset
- & customer data management. By combining strategic, UX & design principles with advanced data visualisation & analysis we are able to understand and fully optimise the customer journey across touchpoints driving business results.

As a Data Strategist at Vaimo, you will play a pivotal role in shaping the data strategy to support our client's data-driven goals, with a focus on Customer Journey and Analytics. Your primary responsibility will be to develop and execute data-driven strategies for those clients, ensuring that data is leveraged effectively to drive business success across different industries.

**Key responsibilities**:

- **Data Strategy Development**:Collaborate with cross-functional teams to design and implement data strategies and customer journeys that align with the company's mission and vision, with a specific focus on customer-centric use case enablement.
- **Data Governance**: Establish and enforce data governance practices, ensuring data quality, accuracy, and compliance with regulations.
- **Data Analysis**: Analyse large customer datasets across touchpoints to identify trends, insights, and opportunities for improvement.
- **Data Integration**:Work on integrating data from various sources to create a unified data ecosystem (ie: in a CDP).
- **Data Visualization**:Create compelling data visualisations to communicate insights and findings to both technical and non-technical stakeholders.
- **Performance Metrics**: Identify and help organisations monitor their key performance metrics, making data-driven recommendations for continuous and timely improvement.
- **Data Security**:Recommend data security measures to protect sensitive information and ensure compliance with data protection regulations.
- **Team Collaboration**: Collaborate with data operational or executive-level teams to achieve data-related goals.
- **Communication**: Present findings and recommendations with key stakeholders, and empower them to take actions in various areas (journey orchestration, media plan, UX design, promotion, CRO, etc).

**Qualifications required**:

- Minimum of 3 to 5 years of experience in analytics
- CDP and journey orchestration or marketing automation tools (eg: Segment, Hubspot, Klaviyo, Adobe Journey Optimizer, etc)
- BI and Visualisation tools (eg: PowerBI, QlikSense, Tableau, Looker)
- Journey and UX analytics tool (eg: CRM, Google Analytics, Adobe Journey Analytics, Adobe Analytics, Hotjar, ContentSquare, etc)
- Expertise in campaign management and media analytics is a plus
- Master's or Bachelor's degree in Economics or Marketing (or equivalent experience)
- Proficiency in data analysis tools and techniques, with a specific focus on journey, marketing automation, CRM programs and customer data analysis and statistics
- Knowledge of data manipulation language such as Python, SQL or R is a plus
- Excellent presentation and communication skills in English.
- Eagerness to learn and improve in the field of data strategy.
- Results-oriented mindset.
- Team-player

**What we have to offer**:

- A full-time job
- Very competitive salary package
- Remote or flexible working arrangement available
- Working in an international environment, with frequent travel to client site (across Europe)
- You will join a young, flexible and dynamic scale-up focused on data-driven marketing strategy & solutions
- You will be part of a team managing challenging customer data projects for large international organisations
- You will have the opportunity to develop your skills & knowledge in a challenging and fast-growing domain. Where needed you will be guided & trained by senior experts.
- Frequent training & education is provided, regarding latest data technologies or innovative analytics use cases

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