Cro Manager
1 week geleden
At HelloFresh, we want to change the way people eat forever by offering our customers high-quality food and recipes for different meal occasions. Over the past 10 years, we've seen this mission spread around the world and beyond our wildest dreams. Now, we are a global food solutions group and the world's leading meal kit company, active in 18 countries across 3 continents. So, how did we do it? Our weekly boxes full of exciting recipes and fresh ingredients have blossomed into a community of customers looking for delicious, healthy, and sustainable options. The HelloFresh Group now includes our core brand, HelloFresh, as well as: Green Chef, EveryPlate, Chefs Plate, Factor_, and Youfoodz.
- HelloFresh has been recognized as the #7 Best Place to Work in the list of Multinationals 2023 by Great Place to Work Netherlands Check out our amazing team and office here and learn more on our socials On LinkedIn and Instagram Ready to join our team?
This is how you’ll change the way people eat forever
We are looking for a CRO Manager for our ambitious, fast-growing team in Amsterdam. Working in the Growth Marketing team, you take a leading role in optimizing our customers' online journeys and contributing to the overall business objectives of HelloFresh Benelux.
As the CRO Manager, you will be responsible for developing and executing effective CRO (Conversion Rate Optimization) and Outbound strategies through data-driven decisions with the goal of improving the performance of digital campaigns. You are the driver of an important mission: to structurally improve the customer journey of our website/app visitors, to excite them with content and to tell the HelloFresh story.
This is how you’ll make an impact
- Hands-on management of CRO projects: Design, develop, and deploy high-converting marketing landing pages (using a headless Content Management System) in collaboration with product, designers and copywriters
- Analyze current customer journeys (traffic, bounce rate, conversion rate, drop-offs in the funnel etc), discover the pain points, setup hypothesis and experiments and optimize our marketing landing pages accordingly
- Work on personalization of landing pages based on the different audience segments and their needs
- Ensure our landing pages are optimized for conversion rate and user experience executing a local content strategy that aligns with customer journey and business objectives
- Lead the CRO roadmap in collaboration with local and global stakeholders
- Proactively seek opportunities, new insights and test ideas (leveraging experiments and initiatives from other markets) for data-driven conversion optimization tests
- Work closely with product, marketing and other relevant local and global teams to ensure cohesive strategies and maximize impact across all channels
- Help spread the "culture of experimentation" within the organization
- Bring new ideas to the table to improve our growth and marketing strategy
These are the ingredients you’ll bring to the team
- 3+ years hands-on experience in CRO, Online Marketing and/or E-commerce
- Good understanding of the online (paid) channels landscape, customer journeys and key performance metrics within online
- Ability to work in Excel/Google Sheets, as well as build presentations (Powerpoint or Google Slides)
- Strong ability in using data analytics to drive decision-making and strategy (affluency with working in measurement suits such as Adobe or Google Analytics)
- Ability to manage and juggle multiple projects and stakeholders
- Strong communication and interpersonal skills
- Experience in working with (or at) agencies
- Fluency in English and working proficiency in Dutch (French is a big plus)
- Experience with Contentful is a plus
This is our recipe
- Freedom to initiate, execute and implement your own ideas
- The opportunity to engage and collaborate with our colleagues across the globe
- Learning and development opportunities including a personal development budget
- 24 holidays per year, plus 1 day per additional year of work
- A hybrid work setup, with a budget to help set up your home office
- Flexibility to work abroad
- Reimbursement of travel expenses to the office
- A discount on your weekly HelloFresh and/or Green Chef box
- Our FreshEnergy program including bootcamp, yoga, boxing, Headspace subscription, a collaboration with OpenUp for your mental wellbeing, webinars and other events
- Multiple ways of getting to a work-related appointment, for example by using our company cars or a MyWheels car
- Discount on your ClassPass subscription, and a discount for your gym membership via Bedrijfsfitness Nederland
- Discount on your additional health insurance through Zilveren Kruis
- Healthy lunches, fruit and snacks in the office
- Monthly pension scheme
Grow your career at HelloFresh
A career at HelloFresh is an opportunity to make an impact in a world-leading meal-kit company. Through our Learning Never Stops core value, we empower yo
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