Gen Ai Creator

Established in 2004, **OLIVER** is the world's first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of **The Brandtech Group**, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our **AI solutions** enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.

**Role**: Gen AI Creator

**Location**: Rotterdam, Netherlands

**About the role**:
We're looking for AI experienced Digital Designers, who will form part of a brand new role within our business as a GenAI Creator.

GenAI Creators will use the Pencil platform to deliver high quality, high performing marketing assets to our client based in Rotterdam. This comes with a few exciting challenges. Firstly, the art of making ads is still an art, and GenAI Creators will need to master the very latest GenAI models to discover insights, write copy, generate and edit photos and video and finally produce advertising that captures attention and converts people to purchase. Secondly, advertising is increasingly a science, and clients demand fast turnarounds and obvious results. Using data, predictions and process is key to consistently achieving this for them.

You will need some experience with GenAI tools and what they can do for creators, the advertising industry and for marketing clients - as well as the optimism, energy and grit to pursue this day-to-day. Doing this successfully will deliver impact for our clients and fame for your work, as well as make you one of the leading voices of the GenAI revolution.

**What you will be doing**:

- Develop ad creatives for Facebook, Instagram, TikTok, YouTube, Google Display using the Pencil platform in response to client briefs
- Take client briefs through all steps including insight, concept, copy, image & video generation and final creative assembly using different GenAI models and techniques
- Where necessary, supplement GenAI creative work with manual retouching to achieve client requirements and quality standards
- Work with our Customer Success team to understand and shape client briefs, respond to client feedback and meet client requirements for GenAI (incl. quality, speed & scale) I.E. 1 brief/day - Work with our Training team to actively explore and implement new GenAI techniques to maintain and elevate the quality of our work
- Work with our Product & Engineering teams to test new GenAI features and provide feedback to drive platform improvements
- You are expected to maintain an active AI proficiency and keep up to date by
- Completing ongoing, structured [IIG] AI training including Pencil.
- Continuously up-skilling using our approved AI tools including Pencil.
- Stay up to date with evolving AI trends through our newsletters, webinars, hackathons, AI communities etc
- Collaborate and contribute to AI knowledge-sharing sessions embracing our culture of Learning.

**What you need to be great in this role**:

- 2-3 years' experience in advertising creative development
- Some experience with GenAI tools such as ChatGPT, Midjourney, Adobe Firefly, Jasper etc.
- Some experience with GenAI techniques such as model selection & prompting
- Any experience using GenAI to deliver real-world advertising creative
- Proficiency in Adobe Creative Cloud
- Good personal communication and management skills
- Strong written English skills, allowing you to communicate effectively with clients and team
- A collaborative and team-oriented attitude with optimism about the role of GenAI in creativity

Req ID 11810
LI-JP1 #LI-midsenior #LI-Onsite

Our values shape everything we do:
Be** Ambitious** to succeed

Be **Imaginative** to push the boundaries of what's possible

Be **Inspirational** to do groundbreaking work

Be **always learning and listening** to understand

Be **Results-focused**to exceed expectations

Be **actively pro-inclusive and anti-racist** across our community, clients and creations
- OLIVER,_ _a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws._
- OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the projec