D2c Campaign

Eindhoven, Netherlands

Category

Marketing

Posted Date

12/06/2024

Job Id

355319

**About Signify**:
Through bold discovery and cutting-edge innovation, we lead an industry that is vital for the future of our planet: lighting. Through our leadership in connected lighting and the Internet of Things, we're breaking new ground in data analytics, AI, and smart solutions for homes, offices, cities, and beyond.

At Signify, you can shape tomorrow by building on our incredible 125+ year legacy while working toward even bolder sustainability goals. Our culture of continuous learning, creativity, and commitment to diversity and inclusion empowers you to grow your skills and career.

Join us, and together, we’ll transform our industry, making a lasting difference for brighter lives and a better world. You light the way.

**More about the role**:
This is an exciting job opportunity for you to light the way as a D2C Campaign & Category Manager in Eindhoven with Signify.
- Campaign Orchestration: Lead the planning, coordination, and execution of end-to-end campaigns for D2C initiatives, promotions, and activations. Collaborate with stakeholders to align on goals, strategies, and timelines.
- Stakeholder Alignment: Serve as the project manager, ensuring seamless collaboration across teams, including media, content, marketing, supply chain, and customer service, to bring all campaign elements together.
- Performance Monitoring: Track and evaluate campaign performance during and after execution, identifying opportunities for improvement and proposing actionable recommendations.
- Stock Coordination: Work closely with supply chain and market teams to ensure product availability during campaigns and address any slow-moving stock challenges.
- Content Collaboration: Partner with content teams to align on strategies, ensure timely delivery of campaign assets, and maintain consistency across all D2C channels.
- Media Integration: Collaborate with media experts to align campaign plans with activation strategies and ensure seamless execution across paid and owned channels.
- Process Optimization: Identify gaps and opportunities in campaign workflows and implement improvements to enhance efficiency and effectiveness.
- Category management: Manage the day-to-day operations of the category, including portfolio, new product listings, and website content.
- Drive conversion: Continuously analyze and optimize product presence and availability on our D2C website to maximize product conversion.

**More about you**:
As a member of this team, result orientation, taking ownership, bias for action, commercial savviness, consumer focus and working together must be in your DNA. You are open minded, curious and innovative and aligned with our company values and aims and you bring the following experiences and competencies:

- Master degree in a relevant commercial orientation (business administration, marketing, supply chain)
- 5-8 years of sound experience in eCommerce, business development, strategy and/or key account management
- At least 3 years experience in managing D2C/Online /ecommerce channels, including deep understanding on how to accelerate and improve our online consumer journey through working together with multiple stakeholders
- Advanced understanding and experience of Digital processes and strategy incl., content strategy, conversion improvements, digital ecommerce strategies and overall know-how on how to improve our online performance
- Strong commercial mindset, continuously looking for opportunities to drive growth
- You have experience with Direct-to-Consumer channels and know how to use analytics to improve our D2C performance incl. Digital Marketing, CRO, CRM etc.
- Strong project management skills with the ability to coordinate across diverse teams and stakeholders.
- Analytical mindset with a focus on continuous improvement and driving results.
- You understand complex shop operation cycles at strategic level.
- Advanced level of English
- Ability to build and execute a strategic improvements with use of cross-functional teams
- Entrepreneurial skills & team player with good presentation skills who delivers on commitments

**Everything we’ll do for you**:
You can grow a lasting career here. We’ll encourage you, support you, and challenge you. We’ll help you learn and progress in a way that’s right for you, with coaching and mentoring along the way. We’ll listen to you too, because we see and value every one of our 30,000+ people.

We believe that a diverse and inclusive workplace fosters creativity, innovation, and a full spectrum of bright ideas. With a global workforce representing 99 nationalities, we are dedicated to creating an inclusive environment where every voice is heard and valued, helping us all achieve more together.
- Competitive salary depending on experience
- A variable bonus based on both Signify results and personal performance
- 25 Days of holidays and the possibility to purchase up