Phd Position Financial Challenges Facing Journalism

3 maanden geleden

Amsterdam, Nederland Universiteit van Amsterdam Voltijd

PhD Position Financial Challenges Facing Journalism

**Faculteit/Dienst**:Faculteit der Maatschappij
- & Gedragswetenschappen**Opleidingsniveau**:Master**Functie type**:Promotieplaats**Sluitingsdatum**:17 November 2024**Vacaturenummer**:13516- PhD position in the project: “_Financial Challenges Facing Journalism_”-
- The PhD track is embedded in the Amsterdam School of Communication Research (department of Communication Science) at the Faculty of Social and Behavioural Sciences, University of Amsterdam. You will be working together in a team with dr. Mark Boukes and dr. Anke Wonneberger.**What are you going to do**
- This PhD project focuses on the financial challenges that journalism faces and how journalists and citizens deal with and understand issues related to the willingness to consume news; ideally, in a paid kind of format. Otherwise, media become dependent on other financers or subsidisers, which potentially harms their independence or the perception of independence in the public’s eye. Hence, the central research question is:
- What are the main factors contributing to journalism’s financial crisis, and what strategies may effectively safeguard journalism’s vital position in the democratic society?_
- The so-called “legacy” news media have lost large shares of their revenue, forcing them to reconsider their business model: With advertising profits plummeting globally (Google and Facebook now dominate this market), news media increasingly rely on the news consumer to pay for content. In the digital age, though, citizens increasingly perceive journalism as a public good and are accustomed to consume the news for free.- To make in-depth coverage feasible and impactful, journalism still needs a healthy financial foundation. This project generates evidence-based insights into how these financial requirements may be safeguarded under the current societal circumstances and changing conditions in the media landscape. Unknown is, though, how journalists cope with and experience the increasing financial pressures.- Moreover, knowledge is still needed on how the audience responds to journalistic initiatives aiming to increase profitability and what journalistic content it is willing to pay for. Perceived trustworthiness seems crucial for any journalistic product to be deemed “valuable”. Hence, explicit attention is needed for this causal—and potentially reciprocal—relationship between news consumption and media trust, which sparks interesting synergies and potential collaborations with other studies in in Boukes’ Vidi-project.- The project explores moderating factors that can be located on the micro-, meso
- or macro-levels. On the micro-level, it explores citizens’ individual characteristics that may determine how susceptible people are to effects on their (paid) news consumption: including, socio-economic status, migration background, political ideology (because of the suspected “liberal media bias”) and age (differentiating between a cohort and life-cycle effect). On the meso-level, we distinguish degrees of commercialism in news media types (e.g., publicly financed media versus commercial media).- On the macro-level, the project analyses the moderating influence of national circumstances (e.g., overall trust levels, economic conditions, press freedom) on the effectiveness of journalistic strategies.- Altogether, the PhD project investigates news consumption in the digital age from three different angles:
- 1) Exploring the determinants of citizens to consume the news (or not) in a paid and/or free format;- 2) Journalists’ responses to the decreasing revenues from the audience side, and how they want to convince the audience to still pay for their product;- 3) The effectiveness of journalistic strategies to increase (paid) news consumption.-
- a secondary, multi-level analyses of existing data (e.g., European Social Survey, World Values Survey) to construct an updated typology of the typical news consumer.
- an in-depth interview study among journalistic professionals to investigate how they perceive and are influenced by the harsher financial conditions.
- a pre-registered vignette experiment to test which journalistic strategies may improve audience’s willingness to pay for journalism.

**_You will/tasks_**
- Develop, conduct, and publish research on the consequences of journalism’s financial crisis;
- Complete a PhD dissertation consisting of research articles within the appointment period;
- Contribute to the public debate about the business of journalism;
- Present your work at national and international conferences;
- Conduct teaching-related tasks in the Bachelor programme (5% of your time).
- Contribute to the vibrant academic life in Amsterdam by attending workshops, meetings, and lectures.

**What do you have to offer**_Your experience and profile_**
- A research master's degree in communication science or a related social-science field, or expect to obtain it

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