Marketing Executive

2 maanden geleden

Amsterdam, Nederland Informa Markets Voltijd

**Company Description**
Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-tobe-missed annual events where buyers and sellers build relationships, see and show products and do business. We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.

Key Responsibilities:
**1. Strategic Planning & Campaign Management**
- Lead the development and execution of comprehensive digital marketing strategies and campaign plans that align with the overall business objectives.
- Create and manage operational implementation plans (Time & Action Plans, Media Plans, Budget Trackers) to ensure timely and effective campaign delivery.
- Collaborate with our agencies and Marketing Executives to refine digital product marketing campaigns, ensuring clarity and quality in communication materials.

**2. Customer Engagement & Journey Optimization**
- Develop and optimize the customer journey across all touchpoints, utilizing insights to create precise targeting and enhance engagement strategies.

**3. Data Management & Analysis**
- Utilize data analytics to monitor campaign performance, providing timely reports, automation of dashboards (in collaboration with central data team) and actionable insights to drive improvements and maximize ROI.
- Ensure robust data governance, segmentation, and analysis for targeted campaign execution.

**4. Collaboration & Leadership**
- Lead cross-functional collaboration with internal teams (digital marketing, copy, creative) and external suppliers to ensure cohesive campaign execution.
- Mentor and guide junior marketing executives, fostering a collaborative and innovative team environment.

**5. Marketing Execution**
- Maintain and optimize product websites (e.g. webinar series), collaborating with internal teams and agency to enhance traffic and conversion.
- Ensure execution of campaigns that drives soft leads (webinar and newsletter subscription)

**6. Innovation & Trend Monitoring**
- Stay abreast of new marketing trends, tools, and techniques, and introduce innovative strategies to enhance marketing effectiveness.
- Foster a culture of testing and metrics-driven decision-making within the marketing team, leading by example.

**Qualifications** Qualifications**:

- Bachelor’s degree in Marketing, Business Administration, or a related field; a Master’s degree is preferred.
- Minimum of 5-7 years of experience in a marketing role, with a focus on digital marketing and campaign management.
- Proven experience with marketing automation and project management tools, preferably Eloqua and ASANA
- Previous experience in CMS systems (Adobe Experience Manager or Smart Connection Media), Web Analytics (Adobe Analytics, Google Analytics, Google Tag Manager) and A/B testing is desired
- Experience in design tools (Photoshop, InDesign) is a plus.
- Strong analytical skills, with a track record of leveraging data to drive marketing strategies and campaigns.

**Skills and Attributes**:

- Excellent written and verbal communication skills, comfortable presenting to stakeholders at all levels, including senior management.
- Experience managing external agencies and executing cross-channel campaigns effectively.
- A self-starter with an agile mindset who embraces change and seeks innovative solutions in a fast-paced environment.
- Demonstrated ability to work collaboratively in an international, matrixed organization.

**Additional Information**

**Our benefits include**:

- ** Freedom & flexibility**: colleagues rate us highly for the flexibility and trust they receive and most of us balance time in the office with time working remotely
- ** Great community**: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
- ** Broader impact**: take up to four days per year to volunteer, with charity match funding available too
- ** Career opportunity**: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
- ** Time out**: 24 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from (almost) anywhere for up to four weeks a year
- ** Get three for one**: A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
- ** Stay well**: Use FiscFree to purchase a gym subscription or a new bike with tax benefits.
- Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsid

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