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Global Demand Generation Manager
4 weken geleden
**This is Adyen**
Adyen provides payments, data, and financial products in a single solution for customers like Meta, Uber, H&M, and Microsoft - making us the financial technology platform of choice. At Adyen, everything we do is engineered for ambition.
For our teams, we create an environment with opportunities for our people to succeed, backed by the culture and support to ensure they are enabled to truly own their careers. We are motivated individuals who tackle unique technical challenges at scale and solve them as a team. Together, we deliver innovative and ethical solutions that help businesses achieve their ambitions faster.
We are looking for a Demand Generation Manager to join our global marketing team. The global marketing team empowers local markets around the world in 20+ offices to translate their acquisition goals into successful marketing plans.
As a Demand Generation Manager, you offer guidance to local and global marketing teams for all marketing channels.
Your main goal is to collaborate with various marketing and commercial stakeholders and to support revenue driving demand generation campaigns that local marketing teams execute on.
**What you'll do**:
- Identify and build quality lead and revenue demand generation campaigns together with product marketing, in-house design studio and local marketing & sales teams
- Champion a collaborative GTM engine, aligning marketing with SDR, sales and partnerships
- Develop a deep understanding of our customers and translate those insights for content creation, campaigns, and messaging
- Drive adoption of multi-channel campaigns and share learnings globally
- Leverage analytics tools to gauge effectiveness of campaigns and promotions across all channels. implications and recommendations to optimize media campaigns and deliver on goals
- Provide training and support to team members on demand generation best practices and tools
**Who you are**:
- 3-5 years of experience in marketing / demand generation with B2B enterprise experience
- Proficient in marketing channels such as events, online advertising and organic
- Proficient in marketing automation (preferably Marketo) and CRM software (preferably SFDC)
- Excellent stakeholder manager with excellent communication and collaboration skills
- Strong analytical skills, with experience analyzing data and making data-driven decisions
- Ability to prioritize and manage multiple tasks and projects at the same time
**Our Diversity, Equity and Inclusion commitments**
Our unique approach is a product of our diverse perspectives. This diversity of backgrounds and cultures is essential in helping us maintain our momentum. Our business and technical challenges are unique, and we need as many different voices as possible to join us in solving them - voices like yours. No matter who you are or where you're from, we welcome you to be your true self at Adyen.
**What's next?**
This role is based out of our Amsterdam office. We are an office-first company and value in-person collaboration; we do not offer remote-only roles.
