Digital Lead

1 week geleden

Capelle aan den IJssel, Nederland Zoetis Voltijd

Zoetis is looking for a **Digital Lead**.
- The Digital Lead plays a pivotal role in driving our digital transformation and shaping our online presence to enhance brand awareness, drive customer engagement, and ultimately contribute to the company's growth and success. _
- The digital Lead manages one digital manager, implements innovative digital strategies, and leverages cutting-edge technologies to deliver impactful results that resonate with our target audience, pet owner, farmers, vet staff and other stakeholders. _
- By harnessing the power of digital marketing channels and analytics, the Digital Lead helps us stay ahead of the curve in a rapidly evolving digital landscape, positioning Zoetis Benelux as a leader in our industry. The Digital Lead leveraged digital innovation to drive business outcomes and thrives in a collaborative, dynamic environment, collaborating with all teams of the organisation._

**CORE RESPONSIBILITIES**

**Strategy & Planning**
- Lead the digital manager, providing guidance, coaching, and support to ensure the successful execution of digital initiatives.
- Collaborate with cross-functional teams, including Marketing, Sales, Commercial Operations, Center of Excellence, to align digital efforts with overall business objectives and priorities.
- Analyze data and metrics to track performance, identify trends, and optimize digital campaigns and initiatives for maximum effectiveness and ROI.
- Stay updated on emerging digital trends, technologies, and best practices, and recommend innovative strategies to stay ahead of the competition.
- Manage digital budgets, resources, and vendor relationships effectively to ensure efficient use of resources and timely delivery of projects.

**Relationships**
- Develop mutually beneficial long-term partnerships with local and international teams based on high quality interactions and exceptional provision of service
- Implement bespoke solutions for the customer, utilising all available resources and tools
- Address the specific and individual needs of customers and consumers proactively and effectively
- Work effectively at all levels in the team; with the General Manager and Business Unit Directors and with all relevant stakeholders
- Contribute to the success of your team by sharing best practice with colleagues and proactively introducing ideas

**Compliance**
- Maintain high standards of business conduct and compliance, adhering particularly to Pharmacovigilance Policy, Global vet Policy, Zoetis values, travel & expenses policy and local codes of practice.

**KEY SKILLS**

**Capability in, or potential to develop**:

- Strong leadership abilities
- Excellent analytical skills and the ability to translate data insights into actionable strategies and recommendations
- Exceptional communication and interpersonal skills, with the ability to collaborate effectively with stakeholders at all levels of the organization
- Results-driven mindset with a focus on continuous improvement and innovation
- Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities simultaneously
- Strong written and verbal communication skills in Dutch and/or French + English
- Drive and resilience, demonstrated with a persistent attitude

**BEHAVIOURS**

**Our Colleagues make the difference**
- Keep your digital skills sharp. Train, and retrain
- Be an expert on your domain - know them inside and out, and continue to learn
- Use the experience from setbacks and failure to drive your future success

**Always do the right thing**
- Sell what you know your customers need; what you know will work for their business
- Uphold the highest standards of professionalism, honesty and integrity with the customer
- Help build the reputation of our brand by understanding and supporting the things that we stand for

**Customer obsessed**
- Know your stakeholders. Know more than just their names, know their business
- Establish effective and lasting relationships with customers that build loyalty to our brand

**Run it like you own it**
- Ground all digital plans in commercially sound thinking
- Make realistic and achievable commitments to customers that work for our business whilst benefiting theirs

**We are one Zoetis**
- Show the stakeholders a united team that speak with one voice
- Give the team timely information and support that helps them to deliver their role
- Know what’s going on around the business and talk about it to your customers

**TRAINING & QUALIFICATIONS**
- Proven experience in digital marketing with a minimum of 5 years
- Experience in leadership role
- Bachelor's degree in Marketing, Communications, Business, or related field; advanced degree preferred

**EXPERIENCE**
- Experience in a commercial industry
- Experience in a digital lead role
- Professional experiences gained in industries or sectors outside of Animal & Human Health are welcomed

**TRAVEL REQUIREMENTS**

High frequency of travel. Drivers License required.

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