Marketing Manager, Industry

4 dagen geleden

Rotterdam, Nederland Gradyent Voltijd

At Gradyent we're looking for a Marketing Manager, Industry to join our team.

Full-time - Rotterdam, NL or Berlin, Germany

**About the job**:
At Gradyent, we’re looking for a **Marketing Manager - Industry** for our Digital Twin Platform for industrial heating grids.

Gradyent is a leading software provider that helps cities and industries decarbonize faster by digitizing, optimizing, and transforming their heating systems.
- We are scaling the platform globally and seeking a **Marketing Manager - Industry** to join our international marketing team.

**Who we are**:
Providing heating for buildings and industry accounts for roughly 50% of global energy consumption. Heating is therefore one of the largest opportunities in the world to decarbonise. Transforming heating grids unlocks the potential of low-carbon heat sources, such as geothermal and waste heat. Yet, as heating grids transform, they are becoming increasingly complex and require a new approach to control and design. Digital and data play a key role in this transformation, but traditional tooling for district heating and industrial steam grids has been insufficient.

With our real-time Digital Twin Platform, we create a digital copy of the heating system that runs in real time. Our platform is transforming the industry by enabling real-time, precise mapping of steam grids. By combining data and physics-based modelling with AI, our Digital Twin Platform helps companies respond quickly to changing network conditions, operate more efficiently and sustainably, cut costs, and reduce emissions.

We work with large district and industrial heating partners in Europe, such as E.ON, Eneco, Ennatuurlijk, Helen, Nobian, Shell, Uniper, and Wien Energie. Our team consists of 100+ energy specialists, engineers, data scientists, and top-tier consulting alumni. We’re backed by investors Capricorn Partners, Eneco, ENERGIIQ, and Helen Ventures, and are currently raising Series B investment.

**What you will do**:
Your aim is to make future customers aware and educate them on how our real-time Digital Twin Platform can optimize, decarbonize, and transform their industrial heating grid.

Our target customers are mostly companies in refining, (petro)chemical, pulp & paper, and food & beverage industries in the Benelux and DACH regions. However, we’ll be expanding further next year. Our current customers include companies like Shell, Nobian, Shin-Etsu, E.ON, and Uniper.

Your focus will be to develop effective demand generation and account-based marketing campaigns, create valuable content, and run impactful events across Europe and beyond.

This is an entrepreneurial role where you will build new processes and campaigns. You’ll enjoy a lot of freedom and collaborate with many people inside and outside the company.

**Responsibilities**:
- Develop marketing and communication plans for our Digital Twin solution for the industrial customer segment by working closely with your stakeholders.-
- Stay up to date on the latest market trends and events in the industrial heating sector, and understand why industrial customers work or would like to work with Gradyent.-
- Develop buyer personas, segments, value propositions, informational needs of our customers, as well as key messages and channels to approach our customers with.-
- Select the right content available for your market, and identify gaps where we need to create new content. Run ABM campaigns, LinkedIn campaigns, and nurture flows using Hubspot to distribute the content to the right people. Test different formats and messaging, and track results.-
- Partner with sector organizations, energy media, and customers on joint communications, and realize our branded presence at sector events.**Who will you work with**:
You will be part of Gradyent’s international Commercial team of ~20 people, reporting into the Head of Marketing & Communications.

You will work with the 5 marketeers in Rotterdam and Berlin, as well as with freelancers in design, copywriting, and website development. As a company in which Sales and Marketing closely work together, you will also work closely with Business Development teams, as well as with the Product and Customer Success team.

**Who you are**:
- BSc or MSc in Science, Business Administration, Marketing, or Engineering.-
- 7+ years of relevant hands-on B2B marketing experience, including 3+ years in a scaleup building complex software for the refinery or process industry.-
- Drive to understand the needs of (future) customers, collaborate with business development and product teams, and create content and campaigns addressing those needs.-
- Solid experience with LinkedIn, ABM, CRM, and writing compelling copy.-
- Based in the Netherlands or Berlin, or willing to relocate within 6 months.-
- Native or business fluent in English. A good command of German is a big plus.-
- Soft skills to thrive and enjoy a high-paced scaleup environment:Positive, dynamic, high-energy, and flexible personality

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