Director, Marketing and Communications

5 maanden geleden

Groningen provincie, Nederland One&Only Aesthesis Voltijd

Director, Marketing and Communications
(7423)

At One&Only, we exist to create joy for our guests through anticipation, creativity, precision, empathy and warmth. We tailor every aspect of our guests’ stay to bring their dreams and desires to life. With an atmosphere that’s chic but wonderfully unstuffy, and a team who are meticulous but warm, we seek to exceed our guests’ expectations at every possible turn.

Wrapped in ancient mythology in the heart of the Athenian Riviera, where lavender lands meet sapphire waters and our collection of rooms, suites and villas embody the timeless glamour of the Aegean. The warm Mediterranean hospitality is one of our most unique and valued assets. With abundant knowledge and generosity, we anticipate our guest’s every need and surpass expectations. Whether we are designing the perfect family day out or arranging a romantic private dinner, we approach everything with imagination to spark a sense of playfulness, discovery and adventure. This is not simply our job, it’s our passion.

The Director of Marketing and Communications is responsible for delivering commercially driven omnichannel marketing and communication strategies aimed at driving brand awareness, resort positioning, storytelling and content across owned, earned and paid media in key international markets. The Director of Marketing & Communications must have a strong understanding of brand strategy, marcomms campaigns, digital marketing, creative storytelling, partnerships, PR and design. The Director of Marketing & Communications will work closely with the Director of Sales, and all resort operational heads, to ensure marcomms activations are aligned with programming calendars and One&Only global branding standards are maintained across all resort consumer and colleague touchpoints and channels.

**Key Duties and Responsibilities**:

- **Marketing & Communications strategies**: Develop, create and execute integrated resort Marketing and Communication yearly plans to drive brand awareness and booking conversion. Monitor and measure campaign performance to accurately determine top line impact and ROI. Campaigns should drive revenue across all departments i.e., rooms, experiences, wellness, F&B etc.
- **Resort brand positioning**: identify and drive the resort’s positioning statements, values and USPs working closely with Global Marketing & Communications Team
- **Storytelling development and content creation**: Develop storytelling strategies that include, but not limited to: brand partnerships, resort activations, programming, content creation, photo and video shoots, post production
- **E-commerce / Advertising**: Execute print and digital consumer advertising campaigns
- **Agency management**: In tandem with the Global Marketing & Communications Team, build relationships and manage global agency networks including communications agencies, social media agencies, digital advertising agencies, CRM agencies. Manage local F&B agency through defining a clear SOW.
- **Channel management**: Drive channel integration, optimisation and management across SEO, SEM, website, social, CRM and acquisition campaigns. Track, analyze and report website and online marketing campaigns across multiple channels and customer touch points.
- **On-property brand management**: Drive and implement One&Only global brand standards across all physical, digital and print guest facing touchpoints from pre-arrival to post-stay e.g., pre-arrival communication templates, in-room collateral and amenities, F&B collateral, back-of-house displays etc.
- **Sales & Marketing materials**: Develop and design all Sales & Marketing collateral and materials - brochures, presentations, ad campaigns
- **Partnerships**: Identify and pursue strategic local and international partnerships to help position the resorts and create new and engaging content.
- **PR & Media Relations**:media engagement, agency management, crisis communications, press room content, hosting media and KOLs

**Skills**:

- **Strategic thinking and brand strategy** - a strong understanding in brand building and clear strategic and imaginative thinking
- **Creative and design** -a strong understating of luxury design and knowledge of design programmes e.g., InDesign, Keynote, Photoshop.
- **Digital marketing** - an understanding of digital full-funnel marketing strategies including SEM, programmatic, social, video, display banner ads etc.
- **Copywriting** - excellent English writing skills
- **Presentation skills** - ability to speak and present effectively before groups such as General Manager, Resort Department Heads, Global Office, customers, or colleagues
- **Leadership and communication**:

- proven leadership, communication, project management, and organizational skills

**Required Experience**:

- Minimum of 5 years’ experience in Marketing and Communications in luxury hospitality or luxury lifestyle brand
- Proven track record implementing successful Marketing and Co

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