Marketing Data Scientist Ii
4 weken geleden
**About the role**
We're looking for a Data Scientist to join our Brand Science team to provide strategic, actionable insights around how to measure and optimize a large brand marketing budget. In the role, you'll be part of and collaborate with a cross-functional team consisting of marketing/media stakeholders, our in-house research and insights team, as well as other science teams across the broader organization.
As a member of the Brand Science team, you will not only be able to perform complex analyses exploring our rich dataset, but also shape marketing and measurement strategy. You'll play a big part in finding opportunities to help the marketing function scale as we develop the global Uber brand.
**Responsibilities**
- Build and improve technical tools for marketing data analysis. Examples include building and maintaining last-mile ETL for marketing data sources, developing analysis methodologies and implementing with reproducible Python code, creating BI tools in collaboration with the cross-functional teams
- Interface closely with external partners (media agencies, advertising platforms, measurement vendors) to deeply understand the existing capabilities and limitations of their platforms and solutions, push them to develop and experiment with new methodologies, and assess the effect of these experiments
- Collaborate with our in-house media, research, product, and operations teams to develop actionable customer insights and recommendations to guide high level business and marketing strategy.
**Requirements**:
- Proficiency in SQL, Python, and BI tools for data analysis/visualization
- 4+ years of experience with marketing data; knowledge of advertising platforms ' campaign manager tools is preferred
- Excellent communication skills to understand stakeholder needs, set expectations around feasibility, translate business challenges into research questions, and present findings to technical and non-technical audiences
- Be self-driven and show the ability to deliver on ambiguous projects with incomplete data
**Preferred Qualifications**
- Familiarity with Google App Scripts, Big Query, and building automation using the Google Suite
- Experience working with brand marketing analytics, especially survey-based measurement tools (BLS, Cross-media research)
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