Strategic Marketing Manager

3 maanden geleden

Arnhem, Nederland Innova Market Insights Voltijd

**About the job**

**About Innova Market Insights**

INNOVA MARKET INSIGHTS is a global leader in market intelligence and business information serving the fun and fast-paced food and beverage industry. With three decades of experience Innova is a dedicated partner for industry leaders all around the world. The company is famous for trends, insights, and intelligence to build and sustain successful innovation

**Key responsibilities**:

- ** Develop and Execute Marketing Strategies**: Develop and execute a strategic marketing plan that aligns with the company's overall business objectives, with a focus on customer acquisition, retention, and market expansion in the CPG sector.
- ** Lead Generation and Nurturing**: Identify and implement effective lead generation tactics to attract quality prospects. Develop and manage lead nurturing campaigns to convert leads into paying customers.
- ** Content Creation and Management**: Oversee the creation and distribution of compelling content, including blog posts, white papers, case studies and webinars that showcase the company's expertise and thought leadership in the CPG space.
- ** Product Marketing**: Work with the product team to develop and launch new products and features, ensuring successful market positioning and adoption.
- ** Partnerships & Alliances**:Identify and establish strategic partnerships and alliances within the CPG ecosystem to enhance the company's market presence and drive co-marketing opportunities.
- ** Brand Management**: Develop and maintain a strong brand identity for the company within the CPG industry, ensuring consistency across all marketing channels and touch points.
- ** Metrics & Reporting**: Establish KPIs for all marketing activities, track performance, and provide regular reports to the executive team. Use data-driven insights to continually optimize marketing strategies and tactics.
- ** Team Leadership**: Manage and mentor a small team of marketing professionals, fostering a culture of innovation, collaboration and high performance.

**Qualifications and Skills**:

- Minimum of 5 years of B2B SaaS marketing and/or FMCG industry experience.
- Deep understanding of the FMCG landscape, including industry challenges, trends and customer needs.
- Proven track record of developing and executing successful marketing strategies that generate leads and drive revenue growth.
- Strong analytical skills with the ability to interpret data and make informed decisions.
- Excellent written and verbal communication skills with the ability to articulate complex ideas in a clear and concise manner.
- Self-motivated and results-oriented with the ability to work independently and as part of a team.
- Experience working with marketing automation and CRM tools.

**What we offer**
- Attractive compensation package with a competitive base salary, plus performance bonus.
- Rapid development of specialist competencies within an international environment.
- The chance to work with an experienced team passionate about creating innovative digital solutions in the food and beverage industry.
- Great autonomy in managing assigned tasks and the opportunity to implement your own ideas.
- Access to all necessary tools for optimal performance and growth.
- A rewarding and enjoyable experience where you grow professionally.
- Modern office with an open desk structure
- A fully equipped on-site gym with changing facilities for colleagues.
- The pension plan includes a 50% employer contribution.
- 25 vacation days (plus Dutch Bank holidays).
- The possibility to purchase 10 extra days on an annual basis
- One work-from-home day per week
- 8% holiday allowance
- A diverse and international team with over 30 different nationalities.
- Free onsite parking
- Free snacks and drinks
- Travel allowance

**Are you ready to grow with us?**

Begin a great career journey right now. We are excited to meet and learn more about you.

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