Marketing Automation and CRM/data Analytics Expert

2 maanden geleden

Leusden, Nederland Companial Voltijd

Companial is a dynamic and innovative organization dedicated to making Microsoft Dynamics Partners exceed their expectations. We offer a wide series of products and services to support Microsoft Dynamics partners in any stage of their lifecycle.

**What you will do**:

- ** Marketing Automation**:

- Develop and execute marketing automation strategies to nurture leads, increase customer engagement, and drive conversions in a B2B software environment.
- Create, manage, and optimize automated marketing campaigns using our Microsoft Dynamics 365 platform and Realtime/Outbound Marketing
- Implement lead scoring and nurturing processes to improve lead quality and conversion rates.
- Utilize Microsoft Power BI to measure data quality, campaign performance and how to enhance effectiveness and reach.
- Set benchmarks, templates, and guidelines for always-on nurture journeys and continuously optimize them for better performance.
- Train and guide marketing managers on how to use and get the most out of our Marketing automation platform, CRM database and reporting.
- Develop and standardize policies and procedures for marketing team members to establish a unified way of working allowing for efficiencies, quick learning curves and sharing best practices.

**CRM Business Ownership**:

- Act as the business owner of the CRM system for the marketing department and create business requirements for the technical owner to embed on their roadmap.
- Define and oversee the Lead to Order intake processes in CRM, ensuring performance tracking, data accuracy and integrity.
- Work closely with the IT team, where the technical ownership of CRM lies, to ensure seamless integration and implementation of functionalities of marketing business requirements in the CRM system.
- Segment and analyze Partner (as in our customers) data to identify trends and opportunities for targeted marketing efforts.
- Analyze marketing data to measure Adoption of our services and products, share of wallet, campaign effectiveness, ROI, and overall marketing performance.
- Create and maintain dashboards and reports to track key performance indicators (KPIs) and present findings to stakeholders frequently and proactively.
- Stay updated on industry trends and best practices in marketing automation, CRM, and data analytics.

**What we expect from you**:

- Minimum of 3-5 years of experience in marketing automation, CRM management, and data analytics, particularly in the B2B software market.
- Proven track record of developing and executing successful marketing automation campaigns and implementation and roll-out of a Marketing Automation Platform across an international team of marketing managers.
- Experience with marketing automation platforms (MAP) such as Pardot, HubSpot, Eloqua, and preferably with Microsoft Customer Engagement/Outbound Marketing/Realtime Marketing.
- Understanding of data analysis and visualization tools (e.g., Google Analytics,, Power BI).
- Database management, segmentation, and data hygiene are a plus.

**Education**:

- Bachelor’s degree in Marketing, Business, Data Analytics, or a related field.
- Advanced degree or relevant certifications (e.g., Google Analytics, HubSpot, Eloqua) are a plus.

**What we offer**:

- Collaborative, friendly work environment focused on continuous improvement and growth
- A highly skilled international team working with the leading Microsoft-based technologies
- Possibility to combine work in the office and remotely
- Training and development opportunities
- Flex benefits bonus focused on health and wellbeing
- Annual company events, team buildings
- English language courses

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