Marketing Director

2 weken geleden

Maastricht, Nederland Michael Page Voltijd

Over onze klant This organization is an international player in the premium design segment, specializing in high-quality solutions for architectural and interior projects.With a strong focus on quality, sustainability, and design, the company targets the upper market segment, including offices, hospitality, and high-end residential projects. Its client base consists primarily of architects, interior designers, engineers, and project developers. Projects are often complex and long-term, where brand experience and creative storytelling play a crucial role.The company operates globally, with an international sales structure and a marketing team focused on branding, lead generation, and digital marketing. The culture is design-driven, no-nonsense, and centered on collaboration and innovation. Functie As Marketing Director, you will be responsible for developing and executing an international marketing strategy that elevates the organization to the next level. You will lead a marketing team and work closely with sales to turn marketing activities into tangible business results.Your role is both strategic and operational: from refining the brand proposition to implementing digital marketing tools and lead generation campaigns. Additionally, you will act as a key sparring partner for the executive team and contribute to a cultural shift where marketing takes center stage. Key Responsibilities: - Develop an international marketing strategy focused on growth and brand strengthening. - Lead and coach the marketing team (approximately 8 FTE). - Optimize digital marketing and lead generation (including HubSpot, social media, AI applications). - Translate complex challenges into clear, compelling communication. - Collaborate closely with international sales clusters to build alignment. - Safeguard brand consistency and deliver creative storytelling to architects, designers, and project partners. Profiel - Bachelor's or Master's degree, preferably in marketing, communications, or business administration. - Extensive experience in international marketing and managing decentralized teams. - Experience with B2B project-based sales, preferably in design, construction, or interior-related sectors. - Strong in branding, proposition development, and creative storytelling. - Knowledge of digital marketing tools and lead generation (HubSpot experience is a plus). - Experience in change management and the ability to empower colleagues. - Excellent communication skills in Dutch and English (additional languages are a plus). Aanbod - A strategic role with international impact. - An organization in transformation, where your vision makes the difference. - Competitive salary plus bonus scheme and company car. - Full responsibility and room for personal initiative.

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