Senior Marketing Manager
4 weken geleden
Je rol
Binnen ABN AMRO Bank ben je verantwoordelijk voor het verankeren van de marketingstrategie in de organisatie en het realiseren van de groeidoelstellingen. Je orkestreert de organisatie achter de doelstellingen, waardoor we de commerciële ambities waar kunnen maken. Je rapporteert aan het hoofd Marketing & Branding WM.
Belangrijkste verantwoordelijkheden:
- Bieden van de juiste markervaring door strategische marketingplannen te creëren en implementeren van de verschillende subsegmenten binnen Wealth Management.
- Een consistent geïntegreerde, organisatie brede benadering van merk, marketing en communicatie. Dit kan ook internationaal zijn.
- Initiëren, meten en verbeteren van nieuwe marketinginitiatieven die bijdragen aan de merkwaarden.
- Definiëren en verbeteren van de PR-strategie van WMNL Media relaties.
- Deelnemen aan bankbrede strategische projecten die een WM-marketingvisie vereisen (bijv. Duurzaamheid, Inclusief bankieren).
Waar kom je te werken?
Onder verantwoordelijkheden van het marketingteam Wealth Management vallen strategische ambities en doelstellingen zoals positionering van de private bank, groeidoestellingen, merkprestaties en NPS. Het team is verantwoordelijk voor het definiëren en implementeren van de strategie door winnende proposities te identificeren en ontwikkelen, en via de juiste kanalen naar klanten te brengen.
Je profiel
Je bent een teamspeler met sterke communicatieve vaardigheden en een ondernemersmentaliteit. Je brengt structuur, opereert vanuit feiten en data. Je neemt graag verantwoordelijkheid. Daarnaast werk je graag samen met andere teams binnen de bank zowel in NL als internationaal en ben je niet bang om senior stakeholders uit te dagen en nieuwe ideeën op tafel te brengen. Je hebt kennis en ervaring of affiniteit met het luxury segment.
Ideale ervaring:
- Minimaal 8 jaar senior ervaring in het initiëren en vormgeven van marketingplannen.
- Can-do mentaliteit en het vermogen om je omgeving te enthousiasmeren.
- Bewezen trackrecord en impact met marketingresultaten
- Sterke ervaring met het managen van in- en externe stakeholders in een complexe omgeving.
- Drive om altijd te verbeteren.
- Strategische en tactische ervaring met marketing, communicatie en data & analytics.
- Uitstekende schriftelijke en mondelinge communicatieve vaardigheden in Engels en Nederlands (native).
Wij bieden
- De kans om het beste uit jezelf te halen, flexibele uren te werken en voldoende ruimte om zowel persoonlijk als professioneel te groeien. De mogelijkheid om proactief aan je vitaliteit en fitheid te werken
- Schaal 11
- Een aanvullend uitkeringsbudget van 11%, dat je kunt besteden aan aanvullende secundaire arbeidsvoorwaarden
- Een persoonlijk ontwikkelingsbudget
- Een OV-jaarkaart of reisbudget, afhankelijk van de functie
- Een solide pensioenregeling
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