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Global Brand Marketing Director

2 maanden geleden

Haarlem, Noord-Holland, Nederland Teva Pharmaceuticals Voltijd

About the Opportunity

We are seeking a highly skilled and experienced Associate Director, Global Brand Marketing to join our team at Teva Pharmaceuticals. As a key member of our Global OTC Team, you will play a critical role in shaping the future of our No. 1 brand Sudrocrem as we expand and innovate globally.

About the Role

  • Market Intelligence: Monitor market trends, research consumer markets, and track competitors' activities to inform strategic decisions.
  • Brand Positioning: Analyze brand positioning and consumer insights to develop and execute brand strategy implementation tactics.
  • Strategy Development: Develop and manage the brand pipeline, ensuring the preparation, launch, and execution of new product developments.
  • Global Brand Management: Oversee global pricing, regulatory, and supply chain management for our brand.
  • Asset Development: Create global brand assets in line with strategy and consumer trends/insights, in collaboration with Creative Agency & Insights Teams.
  • Media Strategy: Develop media strategies with the Global Media Agency to drive brand awareness and engagement.
  • Brand Community Management: Manage the global brand community to foster engagement and loyalty.
  • Cross-Functional Collaboration: Collaborate with supply, project management, portfolio, innovation, consumer insight, and sales teams to drive business results.
  • Market Collaboration: Maintain close contact with markets to monitor strategy execution, collect learnings, and propose corrective actions.
  • Performance Measurement: Measure and report the performance of brand, the marketing campaigns, assessing ROI and KPIs.

About You

  • Experience: Proven experience as a Global/Regional Brand Manager or Marketing/Category Manager in OTC/cosmetics - 10+ years in marketing.
  • Education: Degree in marketing or a related field.
  • Strategic Development: Proven ability to develop brand and marketing strategies as well creating distinctive and effective consumer campaigns.
  • Marketing Expertise: Excellent understanding of the full marketing mix.
  • NPD Experience: Experience in New Product Development and market introductions.
  • Trend Awareness: Up-to-date with the latest trends and marketing best practices.
  • Travel: Ability to travel 10-15% of the time as needed.

About the Skills

  • Marketing and Business Acumen: Creative marketing capabilities combined with rigorous commercial business acumen.
  • Analytical and Creative: Strong analytical skills paired with a creative mind, demonstrating an affinity for numbers and data-driven thinking.
  • Strategic and Collaborative Leadership: Possess a strategic mindset and highly collaborative with the ability to interact effectively across all organizational levels. Demonstrate the ability to influence, motivate, and lead cross-functional teams without a direct reporting structure.
  • Communication and Influence: Exhibit exceptional communication and influencing skills.
  • Agility: Thrive in complex, dynamic environments, efficiently working with diverse teams and markets. Proven success in managing cross-functional areas within an international environment and working collaboratively to produce optimal results.
  • Execution Excellence: Hands-on attitude focusing on excellence in execution.
  • Self-Motivated: Self-starting mindset together with a proactive and highly motivational personal style.
  • Organization: Organized with strong attention to detail and the ability to manage multiple priorities in a fast-paced environment.