Ecommerce Growth Strategist for Fashion Brand

1 dag geleden

Amsterdam, Noord-Holland, Nederland Filling Pieces Voltijd

Filling Pieces is a luxury fashion and footwear brand that has been bridging the gap between streetwear and high-end fashion since 2009. As an Ecommerce Growth Strategist, you will play a key role in overseeing and growing our online sales platform to enhance customer shopping experience.

The ideal candidate will have a strong background in ecommerce management, digital marketing strategies, and analytics. You will be responsible for developing and executing a comprehensive ecommerce strategy that aligns with the company's international growth objectives.

The goal is to lead the strategic and operational management of all online sales channels to drive growth, enhance customer experience, and increase profitability. You will work closely with our internal digital marketing team and external agencies to ensure optimal performance of the ecommerce platform, digital marketing efforts, and overall online conversion rates.

Key Responsibilities:
  • Ecommerce Strategy Development

You will support our Marketing & Ecommerce Manager in developing, executing, and optimizing a comprehensive ecommerce strategy aimed at driving online revenue growth and improving customer acquisition, retention, and engagement.

  • Online Sales Performance Monitoring
  • Continuous Analysis of Sales Data and Website Analytics

You will monitor key performance indicators (KPIs) such as traffic, conversion rates, average order value (AOV), and customer lifetime value (CLV), ensuring that performance goals are met or exceeded. You will continuously analyze sales data and website analytics to identify opportunities for optimization.

  • Digital Marketing Integration

You will collaborate with the digital marketing team and external performance marketing agency to plan and execute omnichannel campaigns (email, social media, PPC, SEO) that support online sales growth and customer acquisition. You will ensure marketing strategies are effectively integrated across all online platforms for a consistent brand message and customer experience.

  • Website Optimization & UX Management

You will oversee website functionality, ensuring a seamless and engaging user experience (UX) that improves conversion rates and customer satisfaction. You will lead efforts for continuous improvement of website features, including navigation, search, checkout, and mobile responsiveness.

  • Customer Data & Analytics

You will leverage customer data and insights to personalize the online shopping experience and target key customer segments. You will use analytics tools to monitor customer behavior, identify trends, and develop strategies to improve customer journey and overall satisfaction.

  • Inventory & Product Management

You will work closely with merchandising and supply chain teams to ensure accurate product listings, stock availability, and on-time delivery of orders. You will ensure the ecommerce platform is updated with current product information, pricing, and promotional materials.

Required Skills and Qualifications:
  • Bachelor's degree in Marketing, Business, Ecommerce, or related field
  • 5-7 years of experience managing ecommerce platforms, preferably in the fashion retail industry
  • Proven track record of driving online sales growth and improving customer engagement
  • Experience in leading and managing a direct report, including internal team members and external agencies
  • Strong understanding of ecommerce platforms (experience with Shopify is a must), website analytics, and digital marketing tools (Google Analytics, SEO, SEM)
  • Experience managing relationships with external vendors and agencies
  • Strong analytical, communication, and project management skills
  • Proficient in A/B testing, conversion optimization, and UX best practices
  • Ability to work cross-functionally and lead teams to achieve shared goals
  • Commercial and result-driven mindset

We offer a competitive salary based on your experience, which ranges from €80,000 to €110,000 per year, depending on qualifications and performance.

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