ASO Strategist

About the Role

AirBeamTV is seeking a highly skilled ASO Specialist to spearhead growth for screen mirroring, photo, and video applications across major App Stores. As the marketing director's trusted expert, you will be responsible for creating inventive ASO strategies to maximize success on these platforms, as well as extending efforts beyond these platforms to encompass different television brands like Samsung, Roku, and Fire TV.

Key Responsibilities

• Develop and implement ASO strategies to optimize app visibility and drive organic installation rates
• Analyze data to draw valuable insights and inform ASO decisions
• Collaborate with marketing colleagues to create effective storefront elements, such as icons, screenshots, and preview videos
• Develop frameworks to measure and analyze performance, with a focus on user acquisition funneling processes
• Localize efforts to accommodate different markets and cultures

Desired Skills and Experience

• Deep knowledge of App Store Connect, Google Play Store, AppFigures, Excel, and Apple Search Ads
• Experience with Google Analytics and Firebase
• Ability to localize apps for different markets and cultures
• Problem-solving attitude, with a focus on data-driven decision making
• Proactive style and collaborative nature, with the ability to tackle challenges with ease

What We Offer

• Salary: €40,000 - €60,000 per year
• A multicultural team of creative minds, working together to bring innovative products to market
• Free lunch and all-you-can-eat fruit
• Perfect balance of remote and office-based work from our Naarden location in the Netherlands
• Company events and a supportive atmosphere