Senior Manager, Member Strategy
1 dag geleden
The European head office of Projob B.V. is based in Amsterdam. The company's style is classic American with a twist. Dynamic, international, and open-minded describes the company's culture at best.
Job SummaryAs Senior Manager, Member Strategy & Program Development, you will lead the creation of a world-class membership and loyalty program for a premium fashion brand. Leverage data-driven insights to shape long-term strategy, engage key stakeholders, and drive innovative member experiences across e-commerce and retail channels.
The Department and Team
The Digital & Membership team operates within the EMEA DTC Hub, which oversees all direct-to-consumer channels in the region. Within this team, the Membership & CRM pillar is dedicated to establishing the benchmark for premium fashion retail, aiming to transform EMEA DTC into a member-centric business. The team's focus is on designing innovative membership programs that customers are eager to join, driving member acquisition with a strong offering, and cultivating direct, personalized relationships through valuable and relevant communications, benefits, and offers.
The Position
In this role, you will be responsible for developing and executing the strategy to create a world-class membership and loyalty program that appeals to consumers across Europe. You will accomplish this by formulating a mid-to long-term membership strategy, driven by member data, insights, benchmarking, and research. By gaining stakeholder support for your compelling, shared vision, you will influence the development and implementation of the program through strategic insights and inputs, ensuring that the brand, business, and consumer are always central to the vision.
Key stakeholders for this role include the entire Membership & CRM team, EMEA DTC teams (e-commerce, full-price, outlet), tech and development teams, as well as EMEA marketing functions and the Hub retail and marketing teams.
This position reports to the Director of Membership.
Key outputs & responsibilities:
- Develop a long-term vision for the membership and loyalty program, in partnership with the Director of Membership, that inspires both internal and external stakeholders.
- Work closely with the Member Insights & Tech Operations team to identify areas for improvement in program design and member engagement, proposing solutions to unlock growth.
- Translate the overall vision into detailed short-, mid-, and long-term roadmaps, focusing on program benefits, mechanics, and omnichannel experiences, while engaging stakeholders on feasibility.
- Ensure the membership program vision is reflected in member journeys across e-commerce and retail, influencing teams with strategic input.
- Provide support on strategic projects, developing use cases and offering data-driven input to shape the program's direction.
Desired Skills and Job Requirements:
- A completed Bachelor's or Master's degree.
- 8-12 years of experience in a fast-paced, international environment, ideally with a global premium fashion brand.
- Possesses strong strategic, analytical, collaborative, and creative thinking skills, with the ability to think critically and holistically.
- Proficient in strategy development and capable of effectively communicating it to a wider range of stakeholders, both verbally and visually.
- Excellent communication skills in English and high energy, with the ability to pitch new ideas to functional partners, generating enthusiasm and securing their support.
- Experienced in membership marketing.
- Able to translate strategy into actionable steps, both for immediate implementation and long-term goals.
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