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Clinical Marketing Manager Sleep and Respiratory Care
2 maanden geleden
Professional Marketing Manager Sleep and Respiratory Care
Job DescriptionThe Professional Marketing Manager Patient Interface & Software is the central point for the category when it comes to Professional and Clinical Marketing. He/She engages priority KOLs and Home Care Provider Category managers, together with local. As Professional Marketing Manager, it is essential to ensure clinical insights are well-balanced with practical input for Sales and Marketing.
Key Responsibilities- Implement and enrich engagement strategy with professional and clinical societies, organizations representing patients, and category leaders at Home Care Providers.
- Understand local marketing needs (congresses, studies, etc.) and share best practices.
- Provide requirements for assets that enable lobbying and engagement.
- Own and prioritize EMEA KOL/clinical relationship and engagement.
- Support Commercial Category Managers (CCM) by driving insights to better understand segmentation and key requirements of value space from clinical and professional marketing perspectives.
- Manage clinical insights and claims roadmap to support prioritization in development, marketing, and sales support activities.
- Engage and collaborate with Commercial Category Managers (CCM) and Marketing Operations on the portfolio and marketing plans and ensure alignment with market marketing priorities and consistency across clusters.
- Implement and enrich the engagement strategy.
- Understand and orchestrate prioritization of local marketing needs such as events, studies, congresses to execute the business strategy.
- Work with key account managers to drive top- and bottom-line and market share delivery as per plan.
- Set up education program for internal and external stakeholders together with the MSS'es.
- Drive professional recommendation of the brand (MOR) by developing and executing marketing strategies.
- Lead selection and organization of participation in events to engage with the professional target audience.
- Contribute to Business innovation & New Business Development projects ensuring local market portfolio/innovation and business model needs are met.
- > 5 years of experience working with Home Care Providers and/or Respiratory/Sleep clinicians.
- Relevant industry network in Sleep and Respiratory Care.
- Fluent in English both verbal and written.
- Curiosity and desire to raise the bar.
- Strong solution orientation and can-do mentality.
- Clinical and academic interest and capabilities.
- Experience in working in an international context and complex matrix organizations.
