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Marketing Automation Expert

2 maanden geleden

Rotterdam, Zuid-Holland, Nederland Coolblue Voltijd
About the Role

We are seeking a highly skilled Marketing Automation Expert to join our team at Coolblue. As a Senior Marketing Technology Consultant, you will play a key role in optimizing our marketing technology stack and ensuring it remains future-proof and scalable.

Key Responsibilities
  • Develop and implement marketing automation strategies to improve campaign efficiency and effectiveness
  • Collaborate with cross-functional teams to design and implement data pipelines, leveraging technologies such as Google Cloud Platform
  • Advise on the selection and implementation of marketing tools and technologies, ensuring alignment with business objectives
  • Maintain relationships with marketing application vendors and negotiate contracts
  • Contribute to the development of marketing technology roadmaps and strategies
  • Stay up-to-date with the latest marketing and technology trends, identifying opportunities for innovation and improvement
Requirements
  • At least 3 years of experience in a similar role, with a strong understanding of marketing technologies and tools
  • Expertise in web tagging and tracking, including Google Tag Manager
  • Knowledge of MarTech projects, such as cookieless marketing, AI, and hyperpersonalization
  • Strong communication and interpersonal skills, with the ability to explain technical concepts to non-technical stakeholders
  • Eagerness to learn and adapt to new technologies and trends
What We Offer
  • A dynamic and collaborative work environment, with opportunities for growth and development
  • A competitive salary and benefits package, including 25 leave days and a retirement plan
  • Opportunities for professional development, including training and education programs
  • A flexible work arrangement, with the option to work from home or in our office
  • A fun and supportive team culture, with regular social events and activities