Senior Brand Manager NL

4 weken geleden

Amsterdam, Noord-Holland, Nederland Travix Voltijd

At Travix, we're on a mission to revolutionize the travel industry. As our Senior Brand Manager NL, you'll be the driving force behind our biggest direct market, Cheaptickets.nl, Vliegwinkel.nl, and Budgetair.nl. Your goal is to make these brands household names in the NL market and the talk of the town with our target groups.

Key Responsibilities

  • Develop, execute, and monitor marketing calendars and campaigns to increase awareness, reach, and traffic.
  • Develop and manage media strategies and media agencies to increase awareness, reach, and traffic.
  • Plan and execute promotional campaigns, such as flash sales, discount vouchers, and special offers, to increase online sales.
  • Identify region-specific customer needs and friction points and take actions to address them effectively.
  • Guarantee consistent brand content across all NL touchpoints.
  • Build and maintain a strong social media presence across Instagram, Facebook, and TikTok.
  • Collaborate with the Social Media Manager, PR, E-com, SEO & Newsletter leads to optimize social and newsletter performance and product and content pages.
  • Set and monitor key performance indicators (KPIs) to evaluate NL-initiatives effectively and make data-driven decisions.
  • Collaborate with cross-functional teams, including engagement & loyalty, product, pricing, UX, data, and customer service, to ensure alignment and achieve common goals.
  • Stay informed on market trends, e-commerce tools, competitor activities, and the travel industry to stay ahead in the market.

Requirements

  • Master's degree in Marketing or a related discipline.
  • 6+ years' experience in a similar role in (Trade) Brand/Campaign Marketing in the Netherlands, preferably in the travel/air industry, FMCG, or scale-up.
  • Solid (digital) marketing experience in Brand, Campaigns, social media management, and email.
  • Customer-centric mindset and creative and conceptual thinking.
  • Strong analytical skills to interpret data and formulate actions.
  • Excellent communication and collaboration skills.
  • Entrepreneurial spirit and willingness to learn new tools and best practices.
  • Excellent verbal and written communication skills in both English and Dutch.

What We Offer

  • Enjoy the flexibility and life balance of hybrid work, where each team aligns on their minimum number of days in office to foster collaboration and meet the team's needs.
  • Possibility to work up to 3 months from abroad (depending on your job function).
  • 30.5 days of paid leave, so plenty of time to enjoy your travels.
  • Flat hierarchy where your voice can be heard, welcomed, and appreciated at all levels in the organization.
  • A diverse and multicultural working environment.
  • A company-sponsored volunteer day, dedicated to giving back to our community and making a positive impact together.
  • We have proven to grow people internally, and we offer many internal development courses to keep on learning and growing.
  • Amazing benefits, such as covered travel costs, ClassPass subscription/membership, and a bike plan.
  • Discover our Bijlmer Arena office in Amsterdam, surrounded by the city's second-largest shopping area, a vibrant cultural scene, diverse lunch options, and just one easy connection away from Amsterdam Central Station.
  • Free fruit, healthy snacks, team drinks, and company events.

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