Senior MarCom Strategist
3 weken geleden
NLwerkt is a leading innovator in the healthcare technology sector, renowned for its cutting-edge solutions and commitment to excellence.
Job Title: Senior MarCom Strategist (Hybrid Role)About the RoleWe are seeking an exceptional Senior MarCom Strategist to join our team at NLwerkt. As a key member of our marketing communications team, you will play a pivotal role in driving business growth through effective brand awareness and demand generation strategies.
Key Responsibilities:- Develop and execute comprehensive marcom plans aligned with our venture's marketing strategy and engagement goals.
- Collaborate with the Product Marketing team to define claims and evidence requirements for omni-channel messaging, assets, and collaterals.
- Create integrated campaigns that bring customer-centric initiatives to life, ensuring messaging coherence and activation in markets to build awareness and drive demand generation.
- Plan, create, and present assets to support omni-channel campaigns/programs, including brand reputation, account-based marketing, and installed base engagement strategies.
- Support product launches in close collaboration with Product Managers, including communications, PR, social, and training needs.
- Manage agency relationships, providing optimal briefing and instruction for marcom strategies and guidelines.
- Sales Enablement: Increase the impact of sales teams by providing sales communication, training, content, and sales support.
- Digital Marketing: Maintain and update webpages in alignment with digital experts.
To succeed in this role, you'll need a customer-first attitude and the following:
- A university degree in Marketing or Communications (Masters degree).
- 5-7 years of experience in communicating with diverse stakeholder groups, with a proven track record in marketing communications.
- Experience with marketing channel mix (on-line and offline).
- Messaging and content creation for integrated omni-channel use.
- Planning, execution, and measurement of marketing communication.
- Digital Marketing knowledge (e.g., Search/Social/Email/Analytics).
- Excellent communication and writing skills.
- Agency management experience.
This exciting opportunity comes with a competitive salary of € 70,000 per annum, plus additional benefits including a hybrid work arrangement with a minimum of three days working from the office and up to two days from home.
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