Senior MarCom Strategist

3 weken geleden


Best, Noord-Brabant, Nederland NLwerkt Voltijd
About NLwerkt

NLwerkt is a leading innovator in the healthcare technology sector, renowned for its cutting-edge solutions and commitment to excellence.

Job Title: Senior MarCom Strategist (Hybrid Role)About the Role

We are seeking an exceptional Senior MarCom Strategist to join our team at NLwerkt. As a key member of our marketing communications team, you will play a pivotal role in driving business growth through effective brand awareness and demand generation strategies.

Key Responsibilities:
  • Develop and execute comprehensive marcom plans aligned with our venture's marketing strategy and engagement goals.
  • Collaborate with the Product Marketing team to define claims and evidence requirements for omni-channel messaging, assets, and collaterals.
  • Create integrated campaigns that bring customer-centric initiatives to life, ensuring messaging coherence and activation in markets to build awareness and drive demand generation.
  • Plan, create, and present assets to support omni-channel campaigns/programs, including brand reputation, account-based marketing, and installed base engagement strategies.
  • Support product launches in close collaboration with Product Managers, including communications, PR, social, and training needs.
  • Manage agency relationships, providing optimal briefing and instruction for marcom strategies and guidelines.
  • Sales Enablement: Increase the impact of sales teams by providing sales communication, training, content, and sales support.
  • Digital Marketing: Maintain and update webpages in alignment with digital experts.
About You

To succeed in this role, you'll need a customer-first attitude and the following:

  • A university degree in Marketing or Communications (Masters degree).
  • 5-7 years of experience in communicating with diverse stakeholder groups, with a proven track record in marketing communications.
  • Experience with marketing channel mix (on-line and offline).
  • Messaging and content creation for integrated omni-channel use.
  • Planning, execution, and measurement of marketing communication.
  • Digital Marketing knowledge (e.g., Search/Social/Email/Analytics).
  • Excellent communication and writing skills.
  • Agency management experience.
Compensation and Benefits

This exciting opportunity comes with a competitive salary of € 70,000 per annum, plus additional benefits including a hybrid work arrangement with a minimum of three days working from the office and up to two days from home.



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