Product Marketing Manager
5 dagen geleden
About the Role
Foleon is a leading content creation platform, and we're looking for a Product Marketing Manager to help drive our commercial GTM strategy. As a key member of our team, you'll work closely with product management, sales, and customer success to understand customer needs and validate our messaging and commercial approach.
Your Responsibilities
- Develop a go-to-market strategy, including target market sizing, positioning, value proposition, market entry, and competitive landscape/positioning for Foleon's content creation platform.
- Act as the interface between Marketing, Product, Sales, and Customer Success for bringing new and enhanced products to market.
- Drive primary and secondary research to derive customer insights and market trends across target markets (industries, regions, and problem domains).
- Define and develop customer buyer personas and associated buying cycles for priority regions and industries.
- Partner closely with Product Management to drive pricing, offers, naming, and launch plans, as appropriate.
- Validate platform and product messaging with customers, prospects, and partners.
- Lead the development of core content assets and tools as part of GTM strategy and sales enablement programs, including battle cards and sales decks.
- Inform customer-facing content, including one-pagers, tutorials, blog posts, and web page copy.
- Drive customer advocacy, adoption, and growth programs in conjunction with account management and customer success.
- Act as a spokesperson and evangelist for customers, analysts, and press, as needed.
Your Qualifications
- 8+ years of marketing experience, with 3+ in a product marketing leadership role that interfaces both product and commercial teams.
- B2B SaaS experience required, US market experience preferred.
- Experience in Content Marketing and/or Martech space required.
- Experience in scale-up B2B SaaS company preferred.
- Native in English with at least one additional European language preferred.
- Demonstrated knowledge of mid-market & enterprise (content) marketing and communications processes desired.
What We Offer
- Be part of a top-tier team in the Content Creation scale-up.
- Collaborate with an adaptable and flexible group of individuals to benefit from collective growth.
- Embrace the variety of backgrounds and values that each individual brings to the table.
- A flexible workplace that offers a conducive atmosphere for productivity.
Perks
- Hybrid way of working.
- Company pension program.
- Learning budget.
- Transportation allowance.
- 25 days holiday paid leave.
- Working from abroad (6 weeks).
- Workout benefit.
- Mental health online platform and counseling.
- Volunteer day.
- Apple gear.
- Company events and more fun.
About Foleon
Foleon is a leading content creation platform providing business teams with a fast and scalable way to produce highly-engaging content experiences that bring a new level of intelligence to their customer journeys. We're based in Amsterdam and New York and serve more than 1,200 global B2B brands. We value people who are bold, ambitious, collaborative, and customer-centric.
Join Our Team
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